Social Media Specialist
An experienced Social Media Specialist with a strong record in driving engagement, building communities, and boosting awareness through data-driven strategies. Focused on creating authentic content that resonates with diverse audiences and amplifies brand identity.
With over 17 years of experience in digital marketing and social media management, this specialist crafts content and campaigns that drive measurable growth. Combining creativity, analytics, and innovation, each digital strategy enhances visibility, retention, and long-term customer relationships.
Engagement Strategy
Developing social media engagement strategies that turn followers into loyal brand advocates. Every post, visual, and campaign is crafted with precision to spark conversation and strengthen brand presence.
Content Creation
Producing storytelling-driven visuals and copy tailored for each platform. From infographics to videos, every asset is designed to attract attention and deliver impact, maintaining alignment with the brand’s tone and objectives.
Performance Analysis
Monitoring analytics to measure key metrics and optimize campaigns for higher ROI. Combining creativity with performance insights ensures every campaign delivers sustainable engagement and tangible results.
Professional Experience
As a Social Media Specialist, the key focus is on integrating creativity with strategy. Experience across industries has refined the ability to adapt communication styles, build online communities, and increase engagement consistently. Each campaign is optimized for conversions, audience retention, and positive brand recognition.
- Over 17 years of experience in marketing and social media
- Access to personal network of over 1,000,000 followers
- Fluent in six key global languages for multi-market campaigns
- Certified in Google Marketing, Microsoft Advertising, and Adobe Cloud
- Experienced in influencer collaboration and paid media optimization
Campaign Leadership
Each strategy begins with audience analysis and platform research. Crafting unified messages across social channels like Facebook, Twitter, Instagram, and LinkedIn allows consistent storytelling and engagement. Combining paid and organic strategies multiplies visibility and drives conversions in real time.
Multi-platform experience ensures adaptability, keeping campaigns future-oriented and aligned with evolving algorithms while maintaining brand authenticity.
Career Highlights
Cardiff Jobs | Expanded audience reach by 10,000%, supported by innovative social content strategy in partnership with Cardiff City Council. Built a multi-channel presence that outperformed major recruitment competitors. |
TuneMyWebsite | Delivered integrated campaigns merging SEO and social media strategies. Increased brand reach across Europe and improved lead generation through engaging posts and visuals. |
Unboxed 2022 | Supervised creative teams to ensure cohesive content delivery for a nationwide government event. Enhanced visibility through online storytelling, increasing web and social engagement metrics. |
Oxfam | Produced high-quality visuals and training sessions that increased ecommerce sales by 500%. Developed personalized social media programs enhancing audience loyalty. |
Work Pad | Created complete organic social campaigns paired with SEO and paid ads. Transformed lead volume from 20 to over 600 per week through creative and data-supported communication. |
Tools & Expertise
Leveraging the right technology transforms ideas into impactful campaigns. Skilled in advanced social media scheduling, analytics, and automation tools to ensure smooth operation and accurate reporting.
- Meta Business Suite, Hootsuite, Buffer, and TweetDeck
- Social ad performance tracking and KPI optimization
- Influencer network collaboration and campaign management
- Creative content design using Adobe Creative Cloud
- Community growth, real-time trend monitoring, and engagement
Creative Philosophy
Social media is about human connection. Each campaign blends storytelling, timing, and emotion to convert casual viewers into active participants. Striking visuals and persuasive messaging cultivate trust, loyalty, and measurable results.
The goal is to make every interaction meaningful, transforming platforms into stories and audiences into communities that last.
Notable Achievements
- Achieved organic social growth surpassing 1,000,000 followers across platforms.
- Delivered content that consistently ranks among top-performing posts in industry benchmarks.
- Led digital training workshops for private and governmental institutions in social media best practices.
- Generated record-breaking inbound leads through strategic cross-platform campaigns and user engagement enhancements.
Let's Create Social Impact Together
From planning to publishing, each campaign is built with expertise, analytics, and authenticity. The mission is to help brands speak directly to their audience and grow communities that matter.