Social Media Creator
Creative content builder shaping engaging, data-driven campaigns that inspire, inform, and connect audiences globally.
As an experienced Social Media Creator with a proven record in storytelling, audience engagement, and brand development, I bring a unique blend of creativity and analytics to digital platforms. With over 17 years of expertise, I have crafted content strategies that not only build communities but drive measurable conversions for brands across diverse industries.
My work combines video, photography, and written storytelling with deep knowledge of SEO, analytics, and design. I manage complete campaign lifecycles—content ideation, creation, scheduling, and optimization—ensuring that every post reflects both the brand’s identity and data-driven performance insights.
Core Skills and Areas of Expertise
Content Creation
Develops high-quality videos, graphics, captions, and visual concepts tailored for each platform. Focused on producing meaningful, trend-driven content that attracts and retains audiences.
Brand Storytelling
Builds authentic narratives that align business goals with human emotion. Shapes brand voice through captivating visuals, impactful messages, and community-driven campaigns across social media.
Performance Optimization
Integrates analytics and creative testing to refine engagement rates. Monitors campaign data via Google Marketing Platform and Adobe Experience Cloud for improved online reach and visibility.
Photography & Design
Skilled in creating stunning visual content through professional photography and Adobe Creative Cloud design tools. Crafts striking layouts, infographics, and digital stories that resonate with audiences.
Community Building
Manages thriving online communities with interactive engagement tactics. Builds trust, drives discussions, and transforms followers into brand advocates across Facebook, Twitter, and TikTok.
Cross-Platform Strategy
Delivers aligned campaign strategies across multiple markets and languages. Ensures consistent branding while customizing engagement approaches for regional trends and demographics.
Creative Achievements
- Generated over 1 million followers through authentic multi-platform growth strategies.
- Conceptualized visual campaigns that increased website traffic by up to 500% for nonprofit and commercial clients.
- Delivered influencer collaborations that boosted engagement rates beyond industry averages.
- Achieved first-page search visibility for branded content through integrated SEO and social campaigns.
- Created video storytelling campaigns that reached international audiences in multiple languages.
- Defined visual identities and branding concepts that elevated brand perception and awareness.
- Increased ad click-through rates and reduced CPC by enhancing creative ad alignment and visual assets.
- Led digital content workshops to train marketing teams in best creation practices for lasting growth.
Professional Experience
360° Digital Marketing Expert - TuneMyWebsite (2015–Present)
Launched global social and digital campaigns for European clients. Oversees creative direction, data reporting, and targeted advertising strategies that connect audiences with brand stories.
Social Media Manager - Cardiff Jobs
Developed original visual and written content for a public initiative. Increased follower engagement by 10,000% through content optimization and interactive formats.
Digital Operations Manager - Unboxed 2022
Directed multi-disciplinary digital teams, ensuring creative, social, and content output aligned with event goals. Streamlined processes and performance monitoring for improved delivery.
Marketing Manager - Away Days
Built cross-channel campaigns aligning SEO, SEM, and social strategies. Delivered a major performance uplift in lead generation and audience interaction through tailored media content.
Technical Skills
Design Tools
Adobe Creative Cloud, Canva, Figma
Social Platforms
Facebook, Instagram, Twitter, TikTok, YouTube
Analytics Tools
Google Marketing Platform, Meta Business Suite, Adobe Experience Cloud
Scheduling Tools
Hootsuite, Buffer, TweetDeck
Education & Certifications
Google Marketing Platform
Advanced knowledge in analytics, optimization, and campaign measurement for data-driven decision-making in social media creations.
Microsoft Advertising
Enhanced advertising proficiency in multi-platform ecosystems, improving target segmentation and engagement performance.
Adobe Experience Cloud
Mastery in data integration, creative testing, and personalization workflows that elevate digital experience designs and social visuals.
As a Social Media Creator, my approach merges creativity, technical insight, and strategic thinking. Each post, campaign, and visual is designed to connect audiences with a purpose, deliver meaningful engagement, and help brands rise above the noise.