Social Media Coordinator
Creating engaging campaigns, growing communities, and building digital brand presence through data-driven strategies.
As a professional Social Media Coordinator with over 17 years of experience in digital marketing, I specialize in building and optimizing social strategies that inspire engagement and generate measurable growth. My background includes managing global communities, coordinating advertising efforts, and creating content that captures attention across social, web, and multimedia platforms.
I use a blend of data analysis, research, and creativity to align brand messaging with audience needs. From campaign ideation to performance tracking, I ensure every piece of digital communication contributes to long-term brand building and measurable ROI. With access to a large influencer network including 50,000 Twitter and over 1,000,000 Facebook followers, I offer brands an established foundation for meaningful outreach and engagement.
Core Strengths
Content Creation
Produces high-performing content tailored for each audience segment. Plans, writes, designs, and schedules posts to boost discoverability and brand loyalty across all major social platforms.
Community Management
Builds authentic connections with followers and manages interactive conversations across platforms. Ensures timely replies, feedback collection, and genuine audience engagement to nurture brand advocacy.
Campaign Strategy
Develops customized social strategies integrated with SEO and SEM objectives. Analyzes competitor trends, identifies market opportunities, and creates campaigns that influence audience behavior and drive conversions.
Analytics & Optimization
Uses analytics tools like Google Marketing Platform, Adobe Experience Cloud, and Meta Business Suite to monitor traffic flow, engagement patterns, and return on ad spend. Continuously refines strategies for improved performance.
Paid Media Management
Plans and optimizes social ad budgets to achieve high-quality scores and reduced costs. Aligns campaign visuals, copy, and targeting metrics to ensure cost-effective reach and strong audience retention.
Brand Development
Coordinates branding efforts including imagery, typography, and voice tone for consistent digital identity. Builds visual assets with Adobe Creative Cloud, combining creativity and technical precision.
Professional Achievements
- Increased brand engagement by 10,000% for public-job initiatives through new social networks and targeted posts.
- Directed the implementation of cross-platform content calendars leading to consistent 1st-page SERP positioning.
- Managed digital audiences of over 1 million users, strengthening engagement and retention through organic and sponsored posts.
- Developed email and social funnels combining paid and organic content for lead generation campaigns across Europe.
- Trained corporate and government teams across Europe in effective social media growth, automation, and tracking tools.
- Integrated social media reports into global marketing dashboards for clearer insights into ROI and engagement metrics.
- Enhanced brand impact through influencer collaboration strategies and visual rebranding concepts using photography and design.
- Coordinated marketing response plans during events and campaigns to maintain brand reputation and monitor live feedback.
Tools and Platforms
Scheduling
Hootsuite, Buffer, TweetDeck
Advertising
Google Ads, Microsoft Ads, Meta Business Suite
Design
Adobe Creative Cloud, Canva, Figma
Analytics
Google Marketing Platform, Google Analytics, Adobe Experience Cloud
Experience Overview
360° Digital Marketing Expert - TuneMyWebsite (2015–Present)
Oversees content creation, community management, and paid campaigns for multiple clients. Implements combined SEO and social media tactics that deliver top rankings and superior ad performance.
Social Media Manager - Cardiff Jobs
Designed and managed a network of channels that transformed outreach for local government job programs. Increased engagement and visibility beyond established recruitment agencies.
Marketing Manager - Away Days
Launched coordinated digital campaigns combining paid and organic strategies. Drove lead increase from 20 to over 600 per week through refined targeting and agile content optimization.
Digital Operations Manager - Unboxed 2022
Supervised online activity for national cultural events, ensuring seamless collaboration between content, creative, and social teams for effective brand communication.
Education & Certifications
Google Marketing Platform
Advanced certification ensuring expertise in analytics, ad management, and user behavior analysis for marketing optimization.
Microsoft Advertising
Proficient in maximizing reach through Bing, Yahoo, and partner advertising channels to diversify social amplification strategies.
Adobe Experience Cloud
Experienced with creative optimization, tracking, and segment-based engagement improvement for cross-channel social growth.
As a Social Media Coordinator, my mission is to transform data into storytelling, engagement into loyalty, and digital presence into tangible business outcomes. Every campaign I manage is grounded in measurable impact, strategic vision, and long-term growth.