Senior Growth Marketing Specialist
Senior Growth Marketing Specialist with expertise in performance marketing, SEO strategy, content development, and digital transformation across global markets.
With over 17 years of experience driving innovative marketing campaigns across multiple industries, I specialize in accelerating brand growth through a perfect blend of creative and analytical thinking. My goal as a Senior Growth Marketing Specialist is to identify untapped opportunities, transform data into strategy, and deliver measurable performance that scales with business objectives. I combine technical SEO, paid search, content strategy, and conversion optimization expertise to deliver sustainable business results.
Professional Overview
I am a data-driven and results-oriented digital marketing leader focusing on high-performance growth strategies that align perfectly with company goals. I’ve worked with startups, SMEs, and global organizations to expand reach, strengthen brand authority, and increase revenue. My expertise covers multiple marketing platforms, from Google and Microsoft Advertising to Adobe Experience Cloud and advanced analytics systems.
As a Senior Growth Marketing Specialist, I collaborate with executives, marketing teams, and developers to execute 360-degree growth strategies that integrate paid and organic efforts. My international experience across European and Asian markets helps brands connect with varied audiences through cultural understanding, messaging adaptation, and market insight alignment.
Core Growth Capabilities
- Advanced SEO and content growth strategy implementation.
- Data-driven PPC and performance optimization for maximum ROI.
- Deep understanding of key metrics and analytical platforms.
- Cross-channel campaign orchestration across search, social, and display media.
- Process improvement and workflow optimization to enhance efficiency.
- High-impact content creation for audience engagement.
- Market, customer, and competitor analysis to fuel precision marketing.
- Team leadership, mentorship, and in-house training in performance marketing.
- Specialized in Google Marketing Platform and Microsoft Advertising systems.
- Strong design and creative background supporting visual communication.
Experience Summary
TuneMyWebsite (2015 – Present)
As a 360° digital marketer, I created data-led marketing initiatives that helped businesses across Europe achieve record-breaking results. My work includes SEO optimization, brand strategy, web development, and performance marketing. Achieved unprecedented reductions in PPC costs, increasing overall profitability up to 90% compared to competitors.
Unboxed 2022 (UK Government Project)
Directed cross-functional digital operations for a large-scale event. Ensured outstanding performance through analytics, process enhancement, team training, and collaboration across multiple departments. Delivered continuous improvement on project deliverables and KPIs.
Away Days (2021 – 2022)
Created an integrated marketing plan that raised weekly lead generation from under 30 to over 600 through smart data analysis, highly optimized paid ads, and strategic SEO implementation. Provided coaching and digital transformation training to internal teams.
Dunster House (2020 – 2021)
Led a comprehensive organic growth program that propelled multiple web pages to first-page ranking, significantly increasing visibility and conversions. Mentored a distributed team on content and technical SEO best practices, ensuring consistent quality across all channels.
Blue Trolley (2016)
Implemented new marketing funnels and conversion-focused campaigns achieving a 2000% weekly sales increase. By analyzing behavioral data and refining target segments, performance and profitability dramatically improved.
Oxfam (2013 – 2015)
Optimized e-commerce operations, achieving a 500% increase in sales through social campaigns, product visibility enhancement, and volunteer training. Elevated digital content design and engagement strategies for improved public response.
Technical Expertise
- Google Marketing Platform
- Microsoft Advertising
- Adobe Experience Cloud
- Drupal & Bootstrap
- Google Analytics Tools
- SEO and SEM Management
- Competitor Market Research
- Content Strategy Design
- Conversion Optimization
- Performance Auditing
- Email Marketing Automation
- Social Media Management
- Photography & Graphic Design
- UX/UI Enhancements
- Project Leadership
Achievements and Results
Through data-based strategies and cross-market insights, I have consistently transformed digital infrastructures into growth-performing engines. My campaigns reach new milestones rapidly while maintaining long-term impact. From achieving first-page SEO positions in under two weeks to orchestrating substantial reductions in advertising expenses, my commitment to precision always leads to measurable growth.
As a Senior Growth Marketing Specialist, I enhance digital ecosystems to support scalability, customer retention, and profitability. Each strategy is tailored, research-backed, and performance-tested, leading to continuous growth even in saturated markets. My focus remains on creating excellence across every project by empowering teams, optimizing processes, and implementing technology that ensures consistent development.
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