Retention Marketing Manager

Retention Marketing Manager

Proven expert maximizing customer lifetime value through personalized engagement, loyalty programs and data-driven retention strategies across digital channels.

 

Alex Costin

17+ Years Customer Retention Mastery

Retention Expertise
  • Loyalty Program Design
  • Customer Reactivation
  • Engagement Optimization
  • Churn Prevention
  • Performance Analytics
  • Personalization Strategies
Technical Skills
GMP

Google Marketing Platform

MS

Microsoft Advertising

AEC

Adobe Experience Cloud

Multilingual
  • English, French, German, Italian, Spanish
  • Russian, Chinese campaigns

Customer Retention Specialist

Maximizes customer lifetime value through sophisticated retention strategies, personalized communication and continuous engagement optimization across complete customer journeys.

1M+ Social Network

Engagement foundation

500% Ecommerce Lift

Proven retention results

90% Cost Efficiency

Optimization expertise

Retention Strategy Framework

Churn Prevention
  • Behavior analysis
  • Win-back campaigns
  • Proactive engagement
Loyalty Building
  • Personalized rewards
  • VIP experiences
  • Referral programs

Performance Optimization

Engagement Tracking

Daily monitoring across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud with actionable insights for stakeholders.

 

92% Retention Rate Achieved

ROI Maximization

Strategies reducing customer acquisition costs through superior retention performance and lifetime value optimization.

 

88% LTV Improvement

Retention Success Stories

360° Digital Retention

TuneMyWebsite | 2015 - Present

  • Complete lifecycle management
  • EU customer retention strategies
  • Performance reporting excellence
Digital Operations Lead

Unboxed 2022 | UK Government | 2022

  • Customer journey optimization
  • Cross-team collaboration
  • Continuous improvement
Ecommerce Retention

Oxfam | 2013-2015

  • 500% sales increase
  • Social engagement strategies
  • Volunteer training programs
Social Network Growth

Cardiff Jobs | 2015-2018

  • 10,000% outreach increase
  • Competitor outperformance
  • Audience targeting mastery
Maximize Customer Lifetime Value

Transform one-time customers into lifelong advocates through strategic retention programs, personalized engagement and continuous performance optimization.

  • 17+ years proven retention expertise
  • Multi-channel engagement mastery
  • Data-driven optimization focus
Start Retention Growth
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