Performance Manager
A results-driven performance manager specializing in data analytics, process optimization, and digital marketing excellence designed to help organizations achieve faster, smarter growth.
With more than 17 years of experience in digital transformation, SEO, SEM, and marketing operations, Alex Costin delivers high-impact strategies that optimize campaign performance and maximize ROI. His proven background in managing international projects ensures measurable, scalable outcomes supported by innovation and precision.
Areas of Expertise
- Designing and implementing strategic performance frameworks for digital ecosystems.
- Collecting, interpreting, and visualizing performance data from multiple marketing platforms.
- Ensuring key objectives align with measurable KPIs for maximum efficiency.
- Providing actionable insights through daily monitoring and performance dashboards.
- Collaborating across departments to optimize digital workflows and project delivery speeds.
Key Achievements
- Enhanced ROI for large-scale paid campaigns by refining ad targeting and performance tracking.
- Decreased average cost per click by up to 90% through improved Ads quality scores.
- Created efficient data feedback systems that allowed companies to make real-time business decisions.
- Trained internal teams to monitor digital campaigns and maintain growth independently.
- Introduced new quality assurance processes that ensured consistent goal attainment across markets.
Proven Record in Performance Management
Alex has consistently delivered outstanding results as a performance manager across numerous industries, including e-commerce, non-profit, and technology sectors. While working with TuneMyWebsite, he integrated analytics tools from Google and Microsoft ecosystems to improve marketing operations and achieve ROI optimization across pan-European brands.
During his tenure with the UK Government’s Unboxed 2022 program, Alex led the digital operations team, ensuring that all technical benchmarks were achieved and that public-facing performance metrics met expected digital accessibility and engagement targets. His leadership fostered collaboration among content, creative, and development teams, ensuring proactive problem resolution and quality assurance.
Earlier in his career, as a Performance Marketing Specialist for Autoocupacio, Alex trained multiple teams, including city council marketing divisions, on data-driven campaign strategies and performance monitoring best practices. His expertise shaped new models of accountability and performance transparency that remain industry standards today.
Technical Competencies
- Google Marketing Platform | Analytics & Campaign Tracking
- Microsoft Advertising Suite | Data-Driven Optimization
- Adobe Experience Cloud | Performance and Process Improvement
- HTML, CSS, Drupal, and Bootstrap Development for Interactive Dashboards
- Advanced SEO and SEM management for online performance stability
Professional Certifications
- Certified Google Marketing Platform Professional
- Microsoft Advertising Certified Specialist
- Adobe Experience Cloud Certified Consultant
- Google Ads Partner – Specializations in Search, Video, Display, and Analytics
- Degree in Multimedia Computing, Coventry, UK
Approach to Performance Growth
As a performance manager, Alex believes in combining data intelligence with human creativity. His process begins with diagnosing performance bottlenecks through trend evaluation, metrics mapping, and cross-platform analysis. The insights derived are then converted into process enhancements, focusing on conversion rate growth, team efficiency, and communication alignment.
For every digital campaign or operational framework, Alex sets clear objectives accompanied by measurable benchmarks. These are continuously tracked, ensuring performance consistency. Attention to algorithms, engagement metrics, and conversion signals ensures that productivity and brand visibility remain interlinked and optimized.
His completion-based methodologies allow organizations to make confident, informed decisions supported by data rather than assumption, creating a self-sustaining loop of improvement and scalability.
Multilingual Proficiency
Fluent in English, French, Italian, Spanish, Russian, and Chinese, Alex designs performance strategies that work across international markets and platforms, taking into account language, culture, and consumer behavior.
Leadership and Mentorship
By guiding marketing teams and analysts, Alex ensures that standard operating procedures and best practices remain in use even after project completion. His mentorship builds lasting autonomy within organizations.
Creative and Analytical Balance
Combining creativity with analytics, Alex translates complex performance data into visual, comprehensible dashboards and infographics that help stakeholders track and understand progress intuitively.
Performance Monitoring and Evaluation
Precision, insight, and adaptability define Alex Costin’s philosophy as a performance manager. His analytical structure involves real-time monitoring, cross-departmental feedback, and actionable optimization reports. Every data point is leveraged to track effectiveness, reduce inefficiencies, and align performance values with business growth.
By integrating automation and analytics tools, he enables organizations to maintain consistent improvement cycles that deliver quantifiable outcomes. Whether optimizing a multinational campaign or improving conversion flows, his focus remains clear: achieve maximum performance through continuous, intelligent iteration.