Online Reputation Management Consultant
A performance-oriented digital marketing professional dedicated to strengthening brands, controlling narratives, and building enduring online reputations.
Alex Costin is a multilingual strategist with deep experience in SEO, content marketing, and audience engagement. His career spans international markets, where he has helped businesses establish authority, increase trust, and recover from reputational challenges. By combining technical skill with digital empathy, he shapes online identities that inspire customer confidence and long-term loyalty.
Professional Expertise
- Developing strategies for brand reputation repair and long-term perception management.
- Monitoring online mentions using advanced analytics and sentiment tracking tools.
- Creating search-optimized content to outrank damaging or outdated information.
- Managing multi-platform visibility through SEO, SEM, and social media optimization.
- Training in-house teams to maintain brand reputation and communication integrity.
Key Achievements
- Restored positive brand reputation for multiple organizations within weeks through targeted visibility campaigns.
- Elevated client websites to top search rankings, displacing negative content from visibility zones.
- Developed multilingual content that improved international perception and organic traffic.
- Trained corporate teams in tone of voice consistency and public response strategies.
- Increased customer engagement and trust through optimized brand communication frameworks.
Experience Supporting Reputation Excellence
With over 17 years in digital marketing, Alex Costin has driven transformation through SEO, performance management, social listening, and content relevance. As a digital marketing expert at TuneMyWebsite, he devised strategies that boosted brand trust and search visibility while cutting advertising costs dramatically. His advanced on-page and off-page optimization techniques ensured clean, penalty-free results across search engines.
His leadership role with Oxfam demonstrated the impact of online reputation management in the nonprofit sector. By improving their e-commerce site and activating aligned content strategies, he strengthened brand credibility and achieved a fivefold increase in sales. At Unboxed 2022, under the UK Government’s Department for Culture, Media & Sport, Alex led digital teams to deliver consistent, trustworthy online experiences that met high public engagement expectations.
Across different roles, Alex has earned a reputation for results-focused storytelling, proactive risk mitigation, and consistent delivery of growth and goodwill for organizations worldwide.
Core Skills
- SEO and content strategy built for visibility and trust
- Competitor and sentiment analysis to assess brand standing
- Brand management across crisis, social, and press platforms
- Integration of paid media and earned exposure for authority growth
- Analytics interpretation with actionable performance insights
Technical Mastery
- Google Marketing Platform Certified
- Microsoft Advertising Certified Professional
- Adobe Experience Cloud Specialist
- Experienced with Drupal, Bootstrap, HTML, and automation ecosystems
- Skilled across analytics dashboards for monitoring reputation trends
Reputation Management Approach
Alex builds strong online identities using a dynamic approach that combines analytics, storytelling, and technical optimization. His process starts with a comprehensive review of a client’s digital footprint, followed by identifying harmful or inconsistent content. Using SEO-driven content creation, link-building, and algorithm alignment, he ensures high-quality information replaces undesirable visibility.
This process extends to social networks and reviews, where active engagement maintains control of brand tone. He teaches internal teams to manage feedback cycles and create conversations that reinforce trust. The outcome is a full-spectrum digital presence where every message strengthens a brand’s credibility and authority.
Multilingual Capabilities
Proficient in English, French, Italian, Spanish, Russian, and Chinese, Alex brings cultural nuance to international audience management, helping brands optimize language-specific communication strategies.
Creative and Analytical Balance
Combining expertise in design and marketing, Alex creates visuals and narratives that align with brand values while using analytics to refine content impact and improve audience sentiment.
Leadership and Mentorship
As a consultant, he empowers individuals and teams to understand digital systems, handle crisis communication, and maintain a consistent and positive online presence worldwide.
Performance and Trust
Consistency defines Alex’s work as an online reputation management consultant. Through proactive monitoring and regular optimization, he ensures brands maintain clarity, respect, and confidence in online interactions. His analytical insight turns digital noise into measurable improvement, ensuring reputations are built to thrive rather than merely survive.