Mobile Marketing Manager
A data-driven digital marketing expert with a proven record of maximizing ROI through advanced mobile campaigns, audience targeting, and cross-platform engagement.
With over 17 years of experience in SEO, SEM, content strategy, and performance analytics, Alex Costin integrates mobile-first solutions across international markets including Europe, Asia, and North America. Skilled in audience segmentation, ad optimization, and app-marketing automation, he connects businesses with users in meaningful, measurable ways.
Professional Expertise
- Planning and executing high-performance mobile campaigns based on market and competitor research.
- Driving customer acquisition through multi-channel integration and data insight strategies.
- Maximizing ad performance within Google Marketing Platform, Microsoft Advertising, and Meta Business Suite.
- Developing SEO and SEM strategies tailored for mobile search environments.
- Building and auditing responsive landing pages designed for speed, accessibility, and conversion.
Mobile Marketing Achievements
- Delivered triple-digit growth in lead generation across multiple industries through mobile-optimized campaigns.
- Reduced CPC by up to 90% through continuous A/B testing and creative optimization.
- Achieved first-page results for competitive mobile search queries across seven languages.
- Increased engagement rates using personalized push notifications and dynamic in-app content.
- Developed progressive web experiences that enhanced conversion paths and reduced bounce rates.
Work Experience Highlights
Throughout his career, Alex Costin managed mobile, social, and web marketing efforts for brands across diverse sectors. From working with international enterprises to public institutions, his strategic direction consistently resulted in substantial performance improvements.
At TuneMyWebsite, Alex directed mobile advertising and analytics across the EU market, integrating mobile-first website builds with paid ad quality improvements that reduced costs by nearly 90%. His tenure at Oxfam demonstrated the power of hybrid mobile campaigns, where redesigned ecommerce workflows and targeted social media growth led to fivefold sales increases.
As a Digital Operations Manager for the UK Government’s “Unboxed 2022”, he optimized mobile user journeys across public campaign sites, ensuring accessibility compliance and performance benchmarks were consistently exceeded. His work included collaboration with creative, content, and media teams to deliver seamless omnichannel experiences.
Technical Skills
- Google Ads, Microsoft Advertising, Adobe Experience Cloud
- Meta Business Suite, Hootsuite, Buffer, Tweet Deck
- HTML, CSS, Drupal, and Bootstrap front-end development
- Mobile UX design and Conversion Rate Optimization
- SEO & SEM for multilingual and cross-device strategies
Certifications & Qualifications
- Google Marketing Platform Professional
- Microsoft Advertising Specialist
- Adobe Experience Cloud Certified
- Multimedia Computing (Coventry, UK)
- Foreign Language University Graduate, fluent in English, French, Italian, Spanish, and others
Approach to Mobile Marketing
Every campaign Alex leads begins with a deep understanding of the audience. He maps mobile user flows, analyzes digital touchpoints, and applies behavioral data to shape personalized marketing journeys. This structured yet creative methodology delivers measurable growth across acquisition, activation, and retention phases.
His signature strength lies in transforming analytical insights into creative campaigns that achieve tangible returns. Whether through high-performing mobile search campaigns, location-based ads, or dynamic remarketing, his work consistently generates sustained engagement and return on ad spend.
Languages
English, French, Italian, Spanish, Russian, and Chinese – used to design multilingual mobile strategies that appeal to global audiences.
Creative Capabilities
Combines marketing analytics with creative design. Experienced photographer and graphic designer delivering optimized visuals for app stores, banners, and social campaigns.
Leadership
Guides digital teams in project planning, campaign optimization, and analytics performance. Educates stakeholders on interpreting data reports to refine mobile campaign outcomes.
Performance Mindset
Alex monitors campaign performance daily to ensure cost efficiency and ongoing growth. Through predictive analysis and automated alerts, he identifies trends early and refines strategies proactively. His hands-on approach to testing, experimentation, and reporting ensures that every mobile marketing campaign operates at maximum potential.