Marketing Operations Specialist
Technical infrastructure expert streamlining marketing processes, optimizing campaign performance and scaling operations across complex digital ecosystems.
Alex Costin
17+ Years Operations Mastery
Core Operations
- Campaign Infrastructure
- Performance Tracking
- Process Automation
- Team Enablement
- Data Integration
- Tech Stack Optimization
Platforms
Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
Technical Stack
- Drupal/Bootstrap
- HTML/CSS/GTM
- Hootsuite/Buffer
Marketing Operations Architecture
Designs and maintains scalable marketing technology infrastructure that powers complex multi-channel campaigns while ensuring operational efficiency and data accuracy.
90% Cost Reduction
PPC infrastructure optimization
30x Lead Scaling
Process automation results
1M+ Social Network
Operations infrastructure
Operations Framework
Technology Stack
- Google Marketing Platform
- Microsoft Advertising
- Adobe Experience Cloud
Process Engineering
- Campaign workflow automation
- Performance monitoring systems
- Cross-platform data integration
Performance Infrastructure
Real-time Monitoring
Daily performance analysis across all marketing platforms with automated reporting and actionable insights delivered to stakeholders.
94% Uptime Reliability
Quality Assurance
Comprehensive QA processes ensuring campaign accuracy, landing page optimization and maximum ad quality scores across platforms.
91% Quality Score Achieved
Operations Leadership Experience
Digital Operations Manager
Unboxed 2022 | UK Government Project | 2022
- Managed cross-functional teams
- Performance monitoring systems
- Process optimization leadership
360° Marketing Operations
TuneMyWebsite | 2015 - Present
- Complete tech stack management
- EU-wide campaign infrastructure
- Performance reporting automation
Technical Operations Lead
Multiple EU Projects | 2018-2023
- Google Tag Manager deployment
- Landing page optimization
- Cross-platform integration
Performance Specialist
Autoocupacio Government | 2018
- Team technical training
- Platform certification training
- Process standardization
Scale Marketing Operations
Technical leadership that transforms fragmented marketing efforts into scalable, efficient operations driving measurable business results.
17+ Years Experience
Proven operations scaling
Multi-platform Certified
Enterprise grade solutions