Marketing Lead
A data-driven marketing lead with extensive experience in digital strategy, content creation, SEO, and performance optimization across multiple international markets. With over 17 years of experience, I connect creative ideas with measurable business outcomes while helping companies exceed ROI goals.
Strategic Vision
As a marketing lead, I combine creative direction with data analytics to identify opportunities that accelerate growth. My approach focuses on mapping customer journeys, tracking engagement metrics, and designing conversion-focused campaigns. Every strategy I develop is rooted in research to ensure optimal positioning and measurable success.
I have successfully delivered large-scale marketing projects for international organizations, guiding teams to build strong brands and websites that perform at the top of search rankings. My leadership ensures all marketing channels—SEO, PPC, social media, and content marketing—work in harmony for consistent brand performance.
Performance Expertise
My background includes managing digital marketing performance across platforms like Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud. I monitor metrics daily, translating complex data into actionable insights that improve campaign efficiency and increase ROI.
As a certified specialist, I have reduced PPC costs by up to 90% compared to industry averages through improved landing page quality and ad optimization. I thrive on discovering patterns in user behavior and tailoring campaigns for maximum impact.
Digital Marketing Mastery
I specialize in developing full-cycle digital campaigns that align business goals with customer engagement. From initial market and competitors’ analysis to content and creative execution, my holistic view ensures precision in every phase. My SEO expertise ensures top-ranking performance, while my social media proficiency boosts online visibility and brand trust.
Over the years, I have designed and executed marketing strategies for companies in multiple sectors—education, technology, e-commerce, hospitality, and culture. By pairing modern design with keyword-optimized content, I build campaigns that consistently dominate search results and deliver measurable growth.
My approach integrates technical SEO, off-page backlink acquisition, on-page optimization, and continuous performance auditing. With knowledge in Drupal, Bootstrap, and front-end UX alignment, I also ensure websites are efficient, responsive, and conversion-oriented.
Leadership and Mentorship
As a marketing lead, I believe success stems from empowering teams with knowledge and strategic clarity. I have trained both in-house and remote teams on SEO audits, content strategy, and paid media optimization. My workshops transform departments into self-sufficient digital powerhouses capable of sustaining growth independently.
Collaboration is at the heart of my leadership style. By coordinating between departments—content, design, media buying, and analytics—I ensure unified objectives and streamlined action across all projects.
Creative and Analytical Balance
Beyond analytics and data science, creativity drives my campaigns. I design compelling visuals, write persuasive copy, and deliver experiences that connect emotionally with audiences. My photography, branding, and graphic design skills elevate visual storytelling while maintaining brand consistency.
Every project reflects measurable performance combined with artistic flair. Whether managing an e-commerce campaign or refining a brand’s tone of voice, I ensure that creativity serves strategic marketing objectives.
Proven Record Across Roles
My professional journey includes leadership roles such as Marketing Manager, SEO Specialist, Performance Marketing Specialist, Digital Marketing Director, and E-commerce Manager. In each role, I delivered exceptional performance growth through analytical insight and strategic innovation.
I have supported organizations ranging from government departments to tech start-ups and multinational e-commerce brands. From boosting weekly leads by over 2000% to increasing organic rankings from page nine to the top of search results, my consistent results speak for themselves.
By merging technical precision with marketing psychology, I secure lasting results that enhance both revenue and brand authority.
Technologies and Platforms
- Google Marketing Platform
- Microsoft Advertising
- Adobe Experience Cloud
- Meta Business Suite
- Hootsuite, Buffer, TweetDeck
- Drupal, Bootstrap, HTML, CSS
- Google Analytics, Tag Manager
Professional Achievements
- Launched global SEO strategies for multinational clients.
- Reduced paid ads costs by up to 90% via optimization.
- Coached over 50 digital teams across Europe on SEO and PPC.
- Delivered website and brand redesigns that outperformed industry leaders.
- Expanded verified influencer and social media networks to over one million followers.
Driving Brands Forward Through Data, Strategy, and Vision
As a marketing lead passionate about innovation and performance, I continuously explore new digital channels, experiment with technology, and optimize marketing ecosystems that produce sustainable growth. Every campaign is an opportunity to evolve the brand and redefine what success means in the digital landscape.