Marketing Analytics Manager

Profile and Expertise

As a performance-oriented Marketing Analytics Manager, Alex Costin brings nearly two decades of experience in data-driven marketing, performance tracking, audience behavior analysis, and campaign optimization. His analytical approach is integrated with strategic thinking, enabling him to identify hidden opportunities and optimize businesses at scale.

He mastered tools such as Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, all while leading cross-functional teams to deliver actionable insights. His ability to merge data interpretation with real-time decision-making has consistently helped businesses reach new levels of digital efficiency and profitability.

Core Competencies

• Marketing performance analysis and forecasting
• Google Analytics, Tag Manager, and Data Studio reporting
• SEM and SEO data integration
• Audience segmentation and A/B testing
• Conversion rate optimization
• Cross-channel campaign measurement
• Performance insights and automation dashboards

Technical Proficiency

• HTML/CSS, Drupal, Bootstrap, and CRM integration
• Google Marketing Platform and Microsoft Advertising
• Adobe Experience Cloud and Data Analysis Tools
• Advanced Excel, SQL basics, and API data collection
• Social and content analytics (Meta, Hootsuite, Buffer)

Professional Journey

In his role as Marketing Analytics Manager, Alex’s career has been defined by a commitment to measurable, sustainable growth. At TuneMyWebsite, he led complete digital marketing analytics strategies—combining SEO, SEM, and web performance data to guide high-impact decisions. His analytical frameworks not only improved efficiency but also reduced unnecessary spending without sacrificing visibility or results.

During several roles, Alex developed analytical dashboards for executive teams that integrated data from multiple sources. He unified paid and organic performance insights into coherent visual reports that allowed faster, evidence-based decisions. His method focuses on clarity—so every stakeholder knows what metrics mean and how they contribute to business success.

With experience managing websites that outperform larger competitors and boosting conversion rates across EU markets, he applies data science principles to real-world marketing performance management. He is also known for mentoring teams to understand analytics fundamentals, ensuring companies retain and grow their data literacy beyond individual projects.

Marketing Analytics Process

Alex’s process as a Marketing Analytics Manager follows a rigorous data-driven methodology designed to enhance precision and predictability:

1. Data Collection: Gather and validate accurate data from all marketing channels—SEO, paid media, content, and user interactions.
2. Data Analysis: Identify performance patterns, bottlenecks, and correlations between campaigns, channels, and conversion metrics.
3. Optimization: Translate insights into changes that drive better engagement, higher ROI, and cost efficiency.
4. Performance Reporting: Design visualization dashboards to communicate complex results in clear, actionable formats.
5. Forecasting & Strategy: Use predictive analytics and historical data to anticipate trends and allocate budgets accordingly.

His ability to turn raw performance data into structured intelligence gives companies the clarity they need to make decisive, confident marketing moves.

Leadership and Team Collaboration

As part of his leadership style, Alex encourages analytical thinking and process improvement within marketing departments. His experience supervising in-house and remote teams ensures efficient communication between executives and creative units. Through mentorship, he empowers professionals to interpret data correctly and use it to guide marketing campaigns toward tangible returns.

He has collaborated with departments including content, creative design, and social media management, establishing workflows that balance creativity with analytical precision. His cross-functional insight ensures that marketing decisions align with corporate objectives and performance data at every stage.

Proven Achievements

• Increased campaign efficiency while reducing costs by up to 90%.
• Enhanced visibility and ROI across multiple platforms through integrated marketing analysis.
• Ranked client websites among top search results by merging analytics insights with SEO actions.
• Helped teams adopt analytics-driven decision-making as a business standard.
• Delivered QA checks and optimization feedback that ensured continuous campaign improvement.
• Produced strategic analytics reports guiding senior leadership toward growth and innovation.

Education and Certifications

Alex holds multiple professional certifications that reinforce his analytical expertise:

• Google Marketing Platform Certified (2019–2021)
• Microsoft Advertising Specialist (2017–2021)
• Adobe Experience Cloud Professional (2017–2021)
• Google Ads Partner Academy (2016–2019)
• Multimedia Computing – Coventry, UK
• Foreign Language University – Bucharest, Romania

With this foundation, Alex combines quantitative skills and creative insight—an uncommon balance that makes his marketing analytics management truly stand out.