Local SEO Expert

Local SEO Expert

Local SEO Expert

Maximizing your local business visibility requires a true strategist. With over 17 years of experience driving organic growth and optimizing local search presence, Alex Costin delivers exceptional results that consistently outperform competitors.

As a multilingual professional fluent in English, French, Italian, Spanish, Russian, and Chinese, Alex bridges global strategy and local insight. He combines advanced research, proven digital marketing skills, and a record of putting brands on the first page of search results quickly and sustainably.

Professional Overview

Alex Costin is a data-driven marketer recognized for planning and executing international and local campaigns across various industries. As a Local SEO Expert, he performs detailed audits, builds high-performing content strategies, and uses on-page and off-page optimization to help businesses dominate local markets. His results-driven methods ensure websites achieve top-tier visibility, improved engagement, and stronger ROI.

Over the years, Alex has supported companies by creating and executing tailored SEO plans. These strategies improved visibility, reduced marketing costs, and strengthened brand presence online. He understands that every location and market behaves differently, and that is why his approach adapts to each client’s environment and competition.

Core Skills

  • Advanced On-Page and Off-Page SEO
  • Local Keyword Research and Competitor Analysis
  • Google Business Profile Optimization
  • Performance Marketing (Google Ads / Microsoft Advertising)
  • Content Strategy and Linking Structure Creation
  • Technical SEO using HTML, CSS, Drupal, and Bootstrap
  • Analytics and ROI Reporting

Career Highlights

From managing international ecommerce campaigns to helping local service businesses reach first-page rankings, Alex demonstrates an ability to adapt to different goals and scales. His track record includes:

  • Ranking multiple websites on Google’s first page within days
  • Reducing Pay-Per-Click costs by up to 90%
  • Building high-converting landing pages and enhancing ad quality scores
  • Training in-house teams to integrate SEO best practices
  • Delivering performance reports that guide strategic marketing growth

Experience and Results

Alex’s portfolio spans collaborations with major organizations and small businesses alike. His experience includes work with tech, retail, non-profit, and entertainment sectors, showcasing his adaptability and broad understanding of digital behavior. During his tenure at various companies such as TuneMyWebsite, Dunster House, and Oxfam, Alex consistently delivered measurable results, improving local visibility and driving organic traffic growth.

Each campaign begins with a detailed market and competitor analysis, followed by a precise strategy for content, link building, and user experience. Using data from analytics tools like Google Marketing Platform and Adobe Experience Cloud, Alex monitors performance daily and refines tactics to ensure clients stay ahead in search rankings.

His background as a performance specialist ensures that each SEO component—from technical audits to content creation—contributes to tangible business growth. Whether optimizing a multi-location business or helping a small company gain local traction, Alex focuses on measurable impact and long-term sustainability.

SEO Methodology

The foundation of Alex’s work as a Local SEO Expert lies in precision and adaptability. He applies a five-step methodology refined through years of research and practice:

  1. Market Intelligence: Discover local opportunities and audience segments using competitive analysis and data research.
  2. Website Optimization: Implement structured improvements for speed, content hierarchy, and mobile responsiveness.
  3. Content Engineering: Create keyword-focused copy following Google’s E-E-A-T principles that supports ranking growth and user trust.
  4. Off-Page Strategy: Build strong and natural backlink networks that support domain authority and local credibility.
  5. Performance Review: Measure and analyze daily progress across visibility, conversions, and reputation factors.

This system allows Alex to not only improve rankings but maintain them through algorithm updates and market fluctuations.

Design and Technical Edge

Alex’s ability extends beyond analytics and keywords. As an experienced designer and developer, he merges SEO and user experience seamlessly. His proficiency with Drupal, Bootstrap, and HTML/CSS ensures each website performs efficiently, loads quickly, and meets search engine requirements. He has designed websites that combine style and structure, helping brands communicate clearly, convert effectively, and grow consistently.

He also provides team mentorship, enabling internal staff to understand the fundamentals of SEO so that knowledge stays within the organization. This sustainable approach helps businesses build strong digital ecosystems rather than depend solely on agencies.

Performance and Growth Direction

As a growth director and strategist, Alex understands that the ultimate goal of local SEO is not just ranking—it’s expanding visibility, traffic quality, and conversions. He focuses on aligning SEO goals with business objectives, ensuring every marketing action results in measurable returns.

His continuous focus on innovation and detail drives consistent success. He has guided marketing teams, discovered hidden revenue channels, and brought structure to digital departments needing strong leadership and vision. Every project benefits from clear metrics, realistic milestones, and a creative yet methodical approach.

Work with a Proven Local SEO Expert

Partnering with Alex Costin means partnering with results. Whether your business needs a full SEO audit, content strategy, or complete digital transformation, he brings the same commitment, depth, and technical strength to every project.