Lifecycle Marketing Specialist

Expert in guiding customers through complete journey from awareness to advocacy using data-driven automation, personalized communication, and retention strategies.

With 17+ years mastering customer journey optimization, I design automated systems that nurture leads into loyal advocates. As a Lifecycle Marketing Specialist, I create seamless transitions across acquisition, onboarding, engagement, retention, and expansion phases. Businesses achieve higher lifetime value through precision targeting and continuous relationship nurturing.

Optimize Customer Lifecycle

Complete Customer Journey Expertise

Lifecycle marketing requires understanding every customer touchpoint from first awareness to lifelong advocacy. My approach maps the entire journey, identifying key conversion moments and engagement opportunities. Automated workflows deliver personalized experiences at optimal timing, maximizing engagement across all stages while minimizing manual effort.

Experience spans enterprise platforms like Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud alongside small business implementations. This versatility enables scaling personalized strategies regardless of organizational size or technical infrastructure.

Lifecycle Marketing Stages

Awareness campaigns attracting high-intent prospects
Lead nurturing through educational content sequences
Onboarding optimization ensuring first-purchase success
Engagement automation maintaining active relationships
Retention strategies reducing churn through relevance

Win-back campaigns recovering inactive customers
Upsell/cross-sell identifying expansion opportunities
Advocacy programs turning customers into promoters
Referral systems leveraging word-of-mouth growth
Loyalty automation rewarding long-term commitment

Technical Implementation

Automation & Personalization

Advanced email sequences triggered by user behavior patterns. Dynamic content blocks adapting to individual preferences and purchase history. Cross-channel messaging ensuring consistent experience across email, SMS, and web touchpoints.

Data Integration & Analytics

CRM synchronization providing 360-degree customer visibility. Real-time behavioral tracking powering intelligent automation. Performance dashboards measuring engagement across entire lifecycle journey.

Proven Lifecycle Results

Oxfam Retention Success

Implemented volunteer training programs alongside automated ecommerce workflows achieving 500% sales growth. Created sustainable systems nurturing donors from first interaction through repeat engagement and advocacy.

TuneMyWebsite Longevity

Developed complete lifecycle systems supporting European businesses from brand inception through scaling operations. Perfect websites combined with automated nurturing maintain client relationships for maximum lifetime value.

Away Days Customer Journey

Transformed customer acquisition from sporadic inquiries to systematic 600+ weekly leads through automated onboarding and engagement sequences. Internal team training ensured sustainable lifecycle management.

Blue Trolley Expansion

Created complete purchase lifecycle achieving 2000% weekly growth. Post-purchase nurturing and automated upsell sequences maximized customer lifetime value beyond initial transactions.

Core Technical Skills

Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
CRM Integration Systems
Marketing Automation

Email Automation Sequences
Customer Data Platforms
Behavioral Trigger Workflows
Dynamic Content Systems
Cross-channel Orchestration

Segmentation & Personalization
Lifecycle Analytics Dashboards
Retention Performance Metrics
A/B Testing Frameworks
Journey Optimization Tools

Lifecycle Marketing Process

The complete lifecycle marketing methodology follows structured phases ensuring continuous improvement. Initial discovery maps existing customer journeys identifying engagement gaps and optimization opportunities. Technical audit assesses current automation capabilities and data infrastructure readiness.

Strategy development creates prioritized automation sequences addressing highest-impact opportunities first. Rapid deployment establishes core acquisition and onboarding flows within first 30 days. Continuous optimization refines performance through A/B testing and behavioral analysis ensuring maximum engagement across all stages.

Business Impact Metrics

Customer lifetime value optimization through targeted nurturing
Churn reduction via proactive engagement automation
Acquisition cost efficiency through automated retargeting
Repeat purchase frequency improvement via lifecycle triggers
Customer advocacy conversion through appreciation programs
Cross-sell/upsell revenue growth via behavioral intelligence
Marketing ROI enhancement through attribution modeling

Implementation Roadmap

Week 1-2 establishes technical foundation including tracking pixels, CRM integration, and basic automation flows. Week 3-4 launches core acquisition and onboarding sequences with immediate performance monitoring. Month 2 introduces engagement and retention automation expanding customer touchpoints strategically.

Quarter 2 develops win-back and expansion campaigns maximizing existing customer value. Continuous quarterly optimization ensures strategies remain aligned with evolving customer behavior and business objectives. Complete lifecycle maturity achieved within 6 months delivering compounding returns.