Lifecycle Marketing Manager

Lifecycle Marketing Manager

Data-driven expert delivering customer journey strategies across acquisition, engagement, retention and growth stages with proven ROI results.

 

Alex Costin

17+ Years Digital Marketing Mastery

Core Expertise
  • Customer Lifecycle Strategies
  • SEO/SEM Optimization
  • Performance Analytics
  • Social Media Growth
  • Content Marketing
  • Website Development
Certifications
GMP

Google Marketing Platform

MS

Microsoft Advertising

AEC

Adobe Experience Cloud

Languages
  • English, French, German, Italian, Spanish
  • Russian, Chinese (Marketing)

Lifecycle Marketing Strategy Expert

Transforms customer journeys from awareness to advocacy through data-driven campaigns, personalized engagement and continuous optimization across all digital channels.

1M+ Social Reach

Network expansion expertise

90% Cost Reduction

PPC optimization results

30x Lead Growth

Proven conversion strategies

Customer Journey Mastery

Awareness & Acquisition
  • SEO audits & content strategies
  • Paid search optimization
  • Social media network building
Engagement & Retention
  • Personalized email campaigns
  • Performance monitoring
  • Customer behavior analysis

Proven Campaign Results

Lead Generation

Executed strategies increasing weekly leads from 20 to 600 through integrated SEO, SEM and social campaigns.

 

95% Growth Achieved

ROI Optimization

Reduced PPC costs by up to 90% while maintaining quality scores through landing page and ad optimization.

 

90% Cost Savings

Professional Experience

360° Digital Marketing Expert

TuneMyWebsite | 2015 - Present

  • Complete lifecycle strategy development
  • Brand building and website optimization
  • EU-wide campaign execution
Digital Operations Manager

Unboxed 2022 | UK Government | 2022

  • Team performance monitoring
  • Cross-functional collaboration
  • Process optimization leadership
SEO Specialist

Dunster House | 2020-2021

  • Organic growth strategies
  • Competitor analysis
  • Team training programs
Marketing Manager

Multiple EU Campaigns | 2016-2023

  • Market research leadership
  • Social network expansion
  • Performance reporting
Ready to Transform Customer Lifecycles

Proven strategies that drive acquisition, maximize engagement and ensure long-term retention through complete customer journey optimization.

  • 17+ years proven results
  • Multi-language campaign execution
  • Technical + strategic mastery
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