Lifecycle Marketing Executive
Complete customer journey expert orchestrating acquisition, activation, retention, revenue and referral strategies with proven 30x growth and 90% cost optimization across EU markets.
Alex Costin
17+ Years Journey Mastery
Lifecycle Stages
Technical Stack
Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
Global Execution
- 7+ Languages
- EU Market Coverage
- 1M+ Social Reach
Complete Customer Journey Authority
Orchestrates end-to-end customer lifecycle strategies achieving 30x lead growth, 90% cost reduction and sustained revenue expansion through integrated acquisition-to-advocacy execution.
Lead Generation
Acquisition mastery
Cost Reduction
Optimization expertise
Revenue Growth
Retention success
Lifecycle Marketing Framework
Acquire & Convert
SEO/SEM Precision
20→600 weekly leads
90% Cost Reduction
Quality score mastery
Engage & Retain
1M+ Social Network
Engagement foundation
500% Ecommerce Lift
Retention optimization
Proven Lifecycle Results
Acquisition Excellence
Weekly Leads Before
Weekly Leads After
Retention Mastery
Social Reach
Sales Growth
Lifecycle Success Portfolio
360° Lifecycle Strategy
TuneMyWebsite 2015-Present
- Complete journey orchestration
- EU-wide execution
Digital Operations Lead
Unboxed 2022 UK Government
- Cross-team lifecycle mgmt
- Journey optimization
Lead Generation Mastery
Away Days 2021-2022
- 30x lead growth
- Acquisition dominance
Retention Champion
Multiple EU Projects
- 500% ecommerce growth
- 1M+ engagement network
Master Complete Customer Journeys
Execute proven lifecycle strategies delivering acquisition dominance, retention excellence and revenue acceleration across complex multi-market digital ecosystems.
17+ Years Proven
Lifecycle execution
EU Market Coverage
Multi-language mastery
1M+ Network Reach
Social amplification