Lifecycle Marketing Coordinator

Organizing customer journeys from first contact through loyalty using automation, segmentation, and performance tracking across all digital channels.

With extensive experience coordinating complex marketing campaigns, I manage the complete customer lifecycle ensuring seamless transitions between acquisition, engagement, retention, and advocacy phases. Every interaction receives appropriate messaging through automated workflows, behavioral triggers, and personalized communications maintaining brand consistency across multiple touchpoints.

Coordinate Customer Journeys

Customer Journey Coordination

Effective lifecycle coordination requires meticulous planning across acquisition, activation, retention, revenue, and referral stages. My methodology ensures smooth transitions between phases through automated triggers, segmented communications, and performance optimization. Each customer segment receives tailored messaging based on behavior patterns and engagement history.

Experience coordinating campaigns across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud provides enterprise-level capabilities adapted for organizational needs. Technical implementation includes CRM integration, behavioral tracking, and automated workflow deployment ensuring operational efficiency at scale.

Core Coordination Responsibilities

Automated email sequence deployment and optimization
Customer segmentation based on behavior patterns
Cross-channel campaign scheduling and execution
Performance reporting and KPI tracking
A/B testing coordination across messaging variants

Onboarding workflow management and refinement
Retention campaign execution and analysis
Win-back sequence deployment for lapsed customers
Referral program administration and tracking
Customer feedback loop integration

Campaign Execution Examples

Away Days Lead Nurturing

Coordinated complete acquisition funnel transforming 20 weekly leads into 600+ through automated onboarding sequences, engagement triggers, and conversion optimization. Internal team training ensured sustainable execution maintaining performance gains.

Oxfam Customer Retention

Managed volunteer engagement programs alongside automated ecommerce workflows achieving 500% sales growth. Coordinated multi-channel nurturing maintaining donor relationships through consistent lifecycle communications.

Blue Trolley Post-Purchase

Orchestrated complete purchase lifecycle achieving 2000% weekly growth. Coordinated upsell sequences, satisfaction surveys, and loyalty triggers maximizing customer lifetime value beyond initial transactions.

TuneMyWebsite Operations

Coordinated end-to-end client lifecycle from initial consultation through ongoing performance optimization. Perfect websites combined with automated nurturing systems maintain long-term client relationships and recurring revenue.

Technical Coordination Tools

Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
Google Tag Manager
Analytics Dashboards

Email Automation Platforms
CRM Data Synchronization
Behavioral Tracking Pixels
Dynamic Content Systems
Workflow Orchestration

Segmentation Tools
A/B Testing Frameworks
Customer Data Platforms
Performance Reporting
Cross-channel Integration

Daily Coordination Workflow

Morning performance review analyzes key lifecycle metrics identifying optimization opportunities. Midday focuses on campaign execution including email deployment, social scheduling, and workflow monitoring. Afternoon dedicated to analysis refinement and stakeholder reporting ensuring alignment with business objectives.

Weekly processes include customer segmentation review, A/B test analysis, and workflow optimization. Monthly strategic planning coordinates long-term initiatives across acquisition, retention, and expansion phases. Quarterly business reviews assess complete lifecycle performance guiding future direction.

Performance Optimization Methods

Real-time behavioral trigger refinement based on engagement data
Customer segmentation evolution through purchase pattern analysis
Email deliverability monitoring and list hygiene maintenance
Cross-channel performance attribution modeling accuracy
Lifecycle stage conversion rate continuous improvement
Customer satisfaction score tracking and response coordination
Revenue per customer optimization through targeted offers

Implementation Framework

Phase 1 establishes technical foundation including tracking implementation, CRM connectivity, and basic automation flows within first two weeks. Phase 2 launches core acquisition and onboarding sequences achieving immediate engagement improvement. Phase 3 coordinates engagement and retention campaigns expanding relationship depth.

Phase 4 introduces win-back and loyalty initiatives maximizing existing customer value. Continuous optimization cycles refine performance across all stages ensuring sustained improvement. Complete lifecycle coordination maturity achieved within four months delivering measurable business impact.

Cross-functional Collaboration

Effective lifecycle coordination requires seamless integration between sales, customer success, product teams, and marketing operations. Regular cadence meetings ensure alignment across departments maintaining consistent customer experience. Shared performance dashboards provide transparency into lifecycle effectiveness across organizational boundaries.

Training programs empower internal teams with lifecycle best practices ensuring sustainable execution beyond initial implementation. Documentation standards and process playbooks enable smooth knowledge transfer supporting organizational scalability and growth.