Growth Marketing Manager

Innovative Growth Marketing Manager with over 17 years of experience driving business expansion through data-driven strategy, performance marketing, and high-impact content optimization.

As a Growth Marketing Manager, I specialize in identifying opportunities for measurable growth through analytics, creative execution, and technical precision. I have managed digital marketing operations for leading organizations, ensuring all systems are optimized for performance, profitability, and scalability. With advanced experience in SEO, paid advertising, web design, and analytics, I bring a holistic approach to growth that transforms insights into sustainable results.

Discuss a Growth Strategy

Professional Overview

With a track record of delivering outstanding performance across European and global markets, my work as a Growth Marketing Manager blends strategic planning with technical expertise. I have led teams that build perfect websites, implement high-conversion SEO systems, and create paid campaigns that consistently outperform industry averages. My passion lies in transforming complex data into actionable marketing frameworks that exceed ROI goals while strengthening brand presence.

Having managed diverse projects for startups, governmental events, and established corporations, I excel at crafting bespoke growth plans that integrate content, design, analytics, and performance optimization. Every project I lead focuses on alignment between technology, creativity, and market behavior, ensuring consistent, profitable growth.

Key Strengths

Advanced SEO and PPC management achieving top search positions.
Performance optimization through Google Marketing Platform and Microsoft Advertising.
Integrated digital strategy unifying content, paid media, and user analytics.
Conversion-focused landing page design improving quality scores and lowering ad spend.
Strong leadership and mentoring experience developing in-house marketing talent.

Creative content design and storytelling supporting long-term engagement.
Market and competitor research underpinning data-led marketing decisions.
Cross-functional collaboration with technical, creative, and performance teams.
International expertise across English, French, Italian, Spanish, and Chinese markets.
Data visualization and reporting clarity for decision-making stakeholders.

Career Experience

TuneMyWebsite (2015 – Present)

In charge of end-to-end digital growth strategy, from research and competitor analysis to web development, SEO, and paid campaigns. Delivered measurable ROI by improving website quality, ad score, and lead acquisition efficiency. Reduced PPC costs by 90% compared to industry benchmarks while increasing revenue and brand presence across the EU.

Unboxed 2022 (Department for Culture, Media & Sport)

Supervised the operational success of digital services within a UK-wide government event. Directed cross-department coordination between social, creative, and photography teams to enhance site engagement, optimize workflows, and achieve performance benchmarks through informed analysis and QA improvement.

Away Days (2021 – 2022)

Conceived and executed marketing strategies that transformed lead generation from 20 weekly inquiries to over 600 through precision targeting, SEO, and Google Ads optimization. Implemented training programs for staff to manage ongoing campaigns effectively and independently.

Dunster House (2020 – 2021)

Developed and implemented organic growth strategies that improved the company’s search visibility, scaling key pages from lower rankings to top positions. Created detailed analytics frameworks to track improvement and mentor a distributed team in technical SEO and quality content creation.

Blue Trolley (2016)

Launched data-driven e-commerce marketing methods that increased weekly sales by 2000%. Enhanced paid ad campaigns through semantic keyword mapping, technical website refinement, and optimized product categorization.

Oxfam (2013 – 2015)

Supported international growth by creating automated workflows and digital training kits, empowering volunteers and staff to manage E-Commerce operations. Increased online sales by 500% through optimized listings and social media strategy alignment.

Digital Competencies

Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
Data Analytics and Tag Manager
Campaign Performance Analysis

Drupal and Bootstrap Frameworks
HTML, CSS, and Website Optimization
Social Media Automation Tools
Content Strategy and Copywriting
UX and Conversion Optimization

Adobe Creative Cloud Suite
Email and CRM Marketing Tools
Influencer and Network Development
Cross-Platform Ad Campaign Planning
Multilingual Content Expansion

Achievements and Results

Throughout my career as a Growth Marketing Manager, I have delivered remarkable performance outcomes while transforming marketing processes into measurable growth systems. My ability to merge creative intelligence with analytical depth has helped businesses dominate their niches in record times—achieving first-rank SEO placements and campaign cost reductions that many organizations considered unattainable.

I build marketing ecosystems that work as sustainable growth structures—combining long-term organic expansion, short-term paid performance, and adaptive analytical reporting. My approach empowers decision-makers, optimizes digital spend, and creates efficient, creative frameworks that scale effortlessly across regions and markets.