Google Certified Partner
Alex Costin is an accomplished Google Certified Partner with over 17 years of experience in digital marketing, search engine optimization, and performance management. His certification demonstrates advanced proficiency across Google platforms, ensuring businesses achieve maximum return on investment through efficient and data-driven campaigns.
As a strategic Google Certified Partner, Alex integrates search, display, video, and mobile campaigns to boost reach, engagement, and sales while minimizing costs. His mastery of marketing technologies and analytics ensures exceptional results that translate into measurable growth and business success.
Experience as a Certified Partner
Holding a Google Certified Partner status since 2016, Alex has led countless digital advertising and optimization projects for clients across the UK, Spain, and the wider European market. His certification through the Google Ads Academy covers Search, Shopping, Display, Mobile, Video, and Analytics fields, making him a versatile expert in every campaign type offered by Google’s marketing suite.
Being a Google Certified Partner has allowed Alex to access advanced campaign insights, participate in beta programs, and receive priority updates—advantages he directly applies to maximize his clients’ marketing efficiency and visibility.
- Google Certified Partner since 2016
- 17+ years of SEO and SEM leadership
- Expert in Google Marketing Platform & Performance Tools
- Implemented cost-effective PPC structures, reducing spend by up to 90%
- Multilingual campaign specialist working in 6 languages
Strategic Campaign Optimization
As a Google Certified Partner, Alex applies data intelligence to every ad campaign, continually refining the balance between quality score, relevance, and cost efficiency. His approach eliminates wasteful budget allocation by targeting precise demographics and optimizing landing page experiences for quality interaction.
He employs continuous A/B testing, automated bid strategies, and conversion tracking setups through Google Ads and Analytics to ensure campaigns produce tangible, revenue-based outcomes. This commitment to measurable performance is what distinguishes him as an elite digital strategist.
Proven Results and Achievements
Throughout his career as a Google Certified Partner, Alex has managed accounts generating millions in ad impressions and consistent ROIs. One notable achievement includes optimizing a car insurance client with a £1,000,000 monthly budget, resulting in an 8% ROI increase. His expertise in keyword planning and audience segmentation drives engagement and conversions far above the industry average.
From small startups to global companies, Alex tailors Google Ads strategies that reflect each organization’s goals while ensuring competitiveness across diverse markets and verticals.
Advanced Analytical Expertise
In addition to being a proficient Google Certified Partner, Alex is a certified specialist in Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud. This cross-platform expertise allows him to design cohesive campaigns driven by holistic data insights. Integrating Google Ads, Tag Manager, and Analytics data, he provides actionable reporting that reveals real-time performance trends and conversion pathways.
His analytical clarity helps stakeholders make informed decisions, thereby aligning marketing objectives with sustainable business growth.
Technical Excellence in Campaign Management
Every successful Google Certified Partner should understand the technical structure behind digital performance. Alex’s web development proficiency with Drupal, Bootstrap, and HTML/CSS ensures that websites supporting Google Ads campaigns meet high UX and SEO standards. His understanding of website technical integrity contributes to faster load speeds, better Ad Quality Scores, and improved conversion rates.
Technical precision, combined with strategic creativity, empowers his clients to outperform competitors while maintaining campaign consistency across all devices and channels.
Comprehensive Skill Integration
Alex’s Google Certified Partner work doesn’t exist in isolation—it is integrated with SEO, content strategy, and social media marketing. This holistic method ensures continuous brand visibility across paid and organic search. Through efficient synergy between Google Ads and SEO efforts, he strengthens cross-channel performance and ensures long-term authority in search results.
These combined strategies not only boost visibility but also establish brand credibility in competitive niches, providing clients a sustainable edge.
Leadership and Mentorship
Alex’s Google Certified Partner experience has extended into leadership and mentorship roles. From training agency teams to coaching government staff in digital transformation, he has developed individuals’ skills and confidence in managing campaigns autonomously. His teaching covers advanced campaign structuring, keywords strategy, ad extension optimization, and data-driven performance measurement.
By combining expert training with transparent reporting systems, Alex empowers organizations to maintain high digital standards independently while benefiting from his strategic oversight.
Creative Digital Solutions
Alex leverages his creative background in design and content production to enhance advertising performance. His knowledge of photography, branding, and multimedia storytelling ensures ads not only perform technically but also visually connect with audiences. This fusion of creativity and technical ability defines his Google Certified Partner services and ensures the highest advertising relevance score possible.
Whether designing interactive visuals or optimizing messaging, his creative solutions consistently increase click-through and conversion rates.
Global Market Understanding
As a multilingual Google Certified Partner fluent in English, French, Spanish, Italian, Russian, and Chinese, Alex builds multicultural communication bridges between businesses and international audiences. This unique capability ensures campaign localization that respects local behaviors, languages, and search trends. His cross-cultural marketing strategies deliver brands credible trust and higher audience retention rates.
Partner with Alex Costin
Collaborating with Alex means working with a Google Certified Partner who combines technical depth, creative strategy, and analytical insight to deliver real business growth. His record proves that well-planned digital campaigns can achieve top-quality results under measurable and ethical standards.
Businesses seeking to improve Google Ads ROI, boost organic visibility, or refine their data analytics will find in Alex a trusted, forward-thinking professional capable of transforming vision into sustained digital advantage.