Global Marketing

International Expertise

Global marketing requires more than translation — it demands cultural fluency, deep data analysis, and precision in execution. Drawing on fluency in English, French, Italian, Spanish, Russian, and Chinese, Alex bridges regional insights with international strategy to deliver results that transcend borders. His career in global marketing includes driving growth across the United Kingdom, Spain, Portugal, Germany, and multiple Asian markets, connecting audiences with brands through targeted data-backed campaigns.

From SEO-rich content to multilingual pay-per-click ads, Alex’s mission in global marketing is to position organizations for long-term digital dominance. Each campaign is built with attention to analytics, local behavior, and competitive benchmarking, ensuring both short-term ROI and sustained market leadership. His adaptability across cultures and technologies defines him as a leading advocate of strategic, worldwide growth.

Career Journey

TuneMyWebsite (2015 – Present): Playing a vital role as a 360° global marketing expert, Alex has led full-scale campaigns combining research, web development, SEO architecture, and SEM strategies. His projects have achieved 90% lower costs per click while improving international engagement and retention rates. Each website was built to perform across markets with consistent multilingual optimization.

JJSmith (2023): As marketing manager, Alex elevated digital campaigns by refining targeting, eliminating wasteful ad spends, and improving the brand’s search presence on a global scale. His expertise turned insights into immediate performance gains.

Unboxed 2022 (UK Government initiative): Managed international digital operations for this large-scale cultural event. Coordinated teams across creative, social, and content verticals to ensure constant brand visibility and excellence in execution.

Away Days (2021–2022): Developed global marketing strategies that increased online leads from 20 to over 600 weekly. His hands-on SEO and social methodology amplified global reach through innovative campaigns customized to language-specific search patterns.

Dunster House (2020–2021): Achieved top international rankings through meticulous on-page and off-page strategies. His cross-border optimization model enhanced organic search results, growing market share against industry leaders.

Work Pad (2020): Delivered adaptive brand communication strategies and performance analysis that helped reposition the company digitally during challenging global market shifts.

Cash Finance (2019): Directed international digital rebuilds and online campaigns for entertainment and finance sectors, designing consistent brand presence across Europe and beyond. Increasing site quality and lead conversion were central outcomes.

Needen Corporation (2019): Designed multilingual advertising campaigns using Microsoft Advertising to attract targeted audiences in Spain and throughout Europe, strengthening global visibility.

Autoocupacio & Promote.Barcelona (2018): Trained and advised multiple public agencies and council marketing teams on global marketing tactics, creative communication, and multilingual campaign management.

Oxfam (2013–2015): Contributed to international ecommerce projects, amplifying online sales by over 500% through cross-sector collaboration and influencer network expansion. His data-centric insights helped Oxfam strengthen its digital footprint globally.

Blue Trolley, Glamorgan, and Worcester Nightlife (2011–2016): Created local-to-global transitions by combining digital channels, community engagement, and audience research. Each initiative reinforced his expertise in scaling campaigns beyond borders.

Global Achievements

• Launched digital brands that achieved first-page search results in under two weeks.
• Reduced paid campaign expenses by up to 90% through global marketing automation.
• Cross-managed campaigns in over seven languages, adapting content to cultural nuances.
• Built and managed social audiences exceeding one million followers globally.
• Trained private and governmental teams on advanced data-driven practices worldwide.
• Created web ecosystems outperforming major industry websites globally.

Education and Certifications

Holding credentials from Google, Microsoft, and Adobe, Alex remains current with the latest digital technologies. His certifications across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud empower him to deploy strategies that meet global KPIs. Academic roots in Multimedia Computing and Foreign Languages have provided him with analytic adaptability and linguistic precision, which are vital in global marketing.

Each certification reinforces his ability to understand data across markets and create scalable solutions — a key factor that differentiates his global marketing approach. His formal education in languages ensures clarity and nuance in cross-border communication, making marketing messages resonate authentically in diverse regions.

Methodology and Vision

At the core of global marketing lies strategy, creativity, and measurable performance. Alex’s philosophy is to blend research with design-thinking principles to achieve both visibility and credibility. Each project follows a unique path built on quantitative data, customer behavior trends, and continuous optimization cycles. Rather than just creating visibility, he engineers market authority and trust across continents.

His vision expands beyond promotions — it’s about empowering organizations to think globally from the inside out. By combining multilingual user journeys, performance insights, and dynamic storytelling, Alex transforms marketing into a sustainable engine of worldwide growth.