Full‑Funnel Digital Growth Specialist
Driving measurable growth across awareness, acquisition, activation, and retention through integrated, data‑driven digital strategies.
With a background spanning SEO, SEM, content, social media, branding, and performance analytics, Alex Costin operates as a Full‑Funnel Digital Growth Specialist who understands every stage of the customer journey. From first impression to loyal customer, his work aligns creative execution with hard numbers, ensuring that each campaign improves visibility, engagement, and revenue for businesses across multiple industries.
Thinking in Funnels, Acting on Data
Instead of treating channels in isolation, Alex designs strategies that cover the complete funnel: awareness, consideration, conversion, and long‑term loyalty. Years of planning international campaigns, performing competitor research, and auditing websites allow him to map out clear growth paths for different audiences and products.
As a Full‑Funnel Digital Growth Specialist, he constantly monitors performance using analytics platforms, interpreting trends in traffic, behaviour, and conversions. This continual feedback loop informs rapid optimisation, ensuring marketing budgets are invested where they generate the strongest impact and eliminating wasteful tactics that do not support business goals.
Strategic Market and Audience Research
Every engagement starts with research. Alex studies market opportunities, customer behaviour, and competitor positioning to uncover where growth is most achievable. This research shapes messaging, offer design, and channel mix, so that campaigns respond to real demand instead of assumptions.
His experience as a market and competitors research analyst, able to perform SWOT analysis and sort insights by importance, gives his Full‑Funnel Digital Growth Specialist work a solid strategic base. Businesses benefit from clearly defined opportunities and a roadmap that prioritises quick wins alongside sustainable long‑term gains.
Perfect Websites as Growth Engines
Alex has built and optimised websites that combine Drupal back‑end power with Bootstrap front‑end responsiveness, focusing on speed, structure, and user experience. Sites are designed not just to look good, but to rank highly, load fast, and convert visitors into leads or customers.
This technical skill set allows a Full‑Funnel Digital Growth Specialist like Alex to control critical on‑page factors: layout, content hierarchy, internal linking, and technical performance. Optimised landing pages support higher quality scores in paid campaigns and create a strong foundation for organic and social traffic to perform better.
SEO and Content for Compounding Growth
With over 17 years of experience in SEO, Alex has conducted countless audits to improve search rankings, site health, and content relevance. He identifies key growth areas, restructures pages, and develops content strategies that bring in targeted traffic and keep users engaged.
As a prolific content writer, he creates articles, newsletters, and social posts that align with search intent while still being enjoyable to read. By combining on‑page optimisation with off‑page backlink strategies, his Full‑Funnel Digital Growth Specialist approach turns content into a long‑term acquisition asset that keeps delivering new visitors month after month.
Paid Media and Conversion‑Focused Campaigns
Alex has more than 12 years of hands‑on experience managing paid search campaigns, improving quality scores, and reducing cost per click while increasing return on investment. By refining ad relevance, improving landing pages, and optimising account structures, he consistently pushes campaigns toward stronger performance.
Acting as a Full‑Funnel Digital Growth Specialist, he connects paid media at the top of the funnel with nurturing sequences and remarketing at deeper stages. This means that leads acquired through Google Ads or Microsoft Advertising are followed up with relevant content, offers, and touchpoints that increase conversion rates and lifetime value, not just short‑term clicks.
Social Media Reach and Community Growth
Social networks are critical to Alex’s growth strategies. He has managed accounts that reach large audiences, expanding followers and engagement through planned content calendars, experimentation, and paid promotions. Campaigns are guided by clear personas and platform‑specific insights, from tone of voice to timing and creative format.
For a Full‑Funnel Digital Growth Specialist, social channels are more than awareness tools; they are also spaces for retargeting, community building, and direct lead generation. Alex uses them to support the entire funnel, from discovery posts to trust‑building stories and conversion‑driving offers.
Creative Assets That Serve Performance
Alex’s background as a graphic designer and photographer brings an extra layer of value to his work. He creates visual assets—logos, banners, infographics, and photography—that are not only attractive but also optimised for performance in ads, social posts, and landing pages.
This combination of visual skill and analytical thinking allows a Full‑Funnel Digital Growth Specialist to ensure that every creative element supports clicks, comprehension, and conversions. The result is cohesive campaigns where copy, visuals, and user experience are all working together to support the same growth objectives.
Training, Mentoring, and Scaling Capability
Alex has repeatedly trained in‑house teams, agency staff, and public sector departments on SEO, paid media, and social strategy. These sessions help organisations internalise best practices so they can continue optimising their own funnels long after projects end.
This educational focus is a key part of his Full‑Funnel Digital Growth Specialist profile. By sharing frameworks, dashboards, and processes, he scales impact beyond the campaigns he directly manages, creating stronger marketing cultures and more capable teams inside client organisations.
Multilingual, Multi‑Market Growth
Fluent in several European languages and experienced in running campaigns across numerous countries, Alex understands how to adapt funnels to different cultures and behaviours. Messaging, offers, and creative elements are adjusted to resonate with local expectations while staying faithful to the core brand.
This international perspective lets a Full‑Funnel Digital Growth Specialist confidently design expansion strategies, whether a business is entering its first foreign market or scaling up an existing multinational presence with more refined targeting and tailored experiences.
Turn Your Funnel into a Growth Machine
Partner with a Full‑Funnel Digital Growth Specialist who unites research, strategy, creativity, and performance analytics to convert more visitors into loyal, high‑value customers at every stage of their journey.