Freelance Marketing
Results‑focused campaigns designed and executed by a multilingual digital expert blending strategy, creativity, and performance analytics.
With more than a decade of hands‑on experience, Alex Costin offers Freelance Marketing services that cover the full digital journey: research, strategy, execution, and optimisation. From building brands and websites to managing paid media, SEO, and social channels, his work is built around measurable growth for clients across Europe and the UK.
360° Digital Expertise for Modern Brands
Alex has acted as a 360 digital marketing expert, responsible for market research, competitor analysis, SEO strategies, content planning, social media campaigns, and detailed performance reports. This broad background enables him to design Freelance Marketing solutions that connect every channel into a unified growth engine instead of isolated tactics.
Working with small businesses, agencies, public bodies, and international ecommerce companies, he has repeatedly driven increases in leads, sales, and online visibility. Campaigns have targeted diverse sectors, such as nightlife, construction, education, finance, insurance, and charity, proving the adaptability of his approach to different audiences and goals.
Strategic Planning and Market Research
Every project starts with in‑depth analysis. Alex studies customer behaviour, market gaps, and competitors to identify the best opportunities for impact. This research informs positioning, messaging, and channel selection, ensuring that Freelance Marketing activity is aligned with real demand rather than assumptions.
He has planned international marketing campaigns across multiple languages, including English, French, Italian, Spanish, Russian, and Chinese. This multilingual capability allows brands to expand beyond local markets and engage audiences in their own language with messages that feel natural, relevant, and persuasive.
High‑Performance Websites and Landing Pages
Alex combines Drupal back‑end and Bootstrap front‑end skills to design websites optimised for both users and search engines. Clean code, fast load times, and clear information architecture help turn traffic into leads and customers. His experience building “perfect websites” means every design choice supports performance.
As part of his Freelance Marketing work, he creates and audits landing pages to maximise quality scores in paid campaigns and to improve organic rankings. Attention to page structure, content relevance, and technical excellence supports stronger results across SEO and SEM channels.
SEO and Content‑Led Growth
With over 17 years of SEO experience, Alex builds search strategies that go deeper than keyword lists. He conducts thorough on‑page audits, identifies growth opportunities, and designs content plans that answer real user questions. This methodology has helped pages climb from lower positions to the top of search results in competitive markets.
As an epic content writer, he produces blogs, guides, newsletters, and social posts that attract and retain audiences. Combined with strategic off‑page backlinks built through his own websites and partner networks, his Freelance Marketing services create compounding organic traffic and brand authority over time.
Paid Media and Conversion Optimisation
Alex has more than 12 years of experience managing paid campaigns in Google Ads and Microsoft Advertising. By improving ad relevance, landing page quality, and account structure, he has reduced cost per click dramatically while maintaining or increasing conversions, delivering higher return on ad spend.
His Freelance Marketing support includes building new campaigns, restructuring underperforming accounts, and monitoring daily performance. Using data from platforms such as Google Marketing Platform and other analytics suites, he continually adjusts bids, audiences, and creative to capture more value from each budget.
Social Media and Influencer Reach
Social channels play a major role in Alex’s work. Managing and growing networks that reach tens of thousands of followers, he has created campaigns that significantly increased outreach and engagement for organisations and local communities. Content planning is supported by clear definitions of target personas and platform behaviour.
His Freelance Marketing services include organic posting strategies, paid social campaigns, and collaboration with influencers to extend brand reach. By aligning creative assets with platform algorithms and user habits, he turns social feeds into reliable traffic and lead sources.
Training, Mentoring, and Team Enablement
Beyond execution, Alex is frequently asked to train internal teams on SEO, PPC, social media, and analytics. He has coached agency staff, government marketing teams, junior marketers, and volunteers, giving them practical frameworks they can apply immediately to their own campaigns.
This educational focus strengthens his Freelance Marketing value: organisations not only outsource campaigns, but also gain long‑term skills. Workshops and one‑to‑one training sessions help teams understand why specific tactics work and how to continue optimising after initial projects end.
Creative Assets That Support Performance
As an experienced photographer and graphic designer, Alex produces visuals that elevate marketing messages. From studio photography and product shots to banners and infographics, he ensures that creative assets are aligned with brand guidelines and campaign goals.
This blend of design and analysis allows his Freelance Marketing projects to stay coherent across channels. Landing pages, adverts, and social content all share a consistent look and feel, strengthening recognition and helping prospects remember the brand after each touchpoint.
Proven Results Across Sectors
Alex has helped a UK trolley manufacturer dramatically increase ecommerce sales, supported charities in multiplying online revenue, and assisted service businesses in raising lead volumes from a handful per week to hundreds. Each case demonstrates how coordinated strategy and careful optimisation can transform performance.
These experiences shape his approach to Freelance Marketing today: focus on clear objectives, measure everything, and adapt quickly. Whether working on short‑term campaigns or ongoing growth programmes, he prioritises sustainable improvements, not vanity metrics.
Unlock Your Brand’s Full Potential
Partner with a specialist in Freelance Marketing who unites strategy, creativity, and performance data to generate more leads, more sales, and more long‑term value from every channel.