E-Commerce Marketing Specialist

Experienced digital professional with over 17 years of proven success helping businesses increase visibility, boost organic traffic, and maximize ROI across global markets.

As an E-Commerce Marketing Specialist, I master the balance between creative storytelling and performance optimization. My multidisciplinary expertise spans marketing strategy, SEO, paid media, user experience, and conversion rate optimization. I craft comprehensive online growth plans that align business goals with customer behavior and deliver measurable impact. My work combines data intelligence, innovative design, and structured execution for sustainable digital expansion.

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Professional Summary

With extensive experience leading high-performing digital campaigns, I specialize in translating ambitious business objectives into actionable marketing systems. I have managed E-Commerce platforms from planning to conversion optimization, established market presence in multiple international regions, and built trusted relationships with stakeholders. Whether handling a startup or a large-scale campaign, my focus remains on generating cost-efficient growth while maintaining technical and creative excellence.

Fluent in several languages including English, French, Italian, Spanish, Russian, and Chinese, I bring a multicultural perspective to digital marketing. This allows me to strategize and tailor campaigns for diverse audiences while maintaining brand consistency and global coherence.

Key Strengths

Expert in SEO audits and advanced keyword strategy planning.
Specialist in paid media optimization for Google Marketing Platform and Microsoft Advertising.
Proven record in reducing average Cost Per Click by up to 90% while improving ROI.
Knowledgeable in website development using Drupal and Bootstrap frameworks.
Experienced in performance tracking via Google Tag Manager and analytics dashboards.

Creative content writer developing powerful off-page and on-page SEO materials.
Manager of multi-channel paid social campaigns maximizing outreach and conversions.
Trainer of in-house and client teams in SEO, SEM, and analytics best practices.
Adept at combining market research with competitor analysis for actionable insights.
Consistent results in increasing website visibility, lead volume, and revenue growth.

Career Experience

TuneMyWebsite (2015 – Present)

Leading as a digital marketing expert overseeing brand creation, website development, SEO content, and paid media campaigns. Delivered exceptional European-wide results with optimized landing pages that achieved perfect quality scores and reduced advertising costs by up to 90%.

Away Days (2021 – 2022)

Designed and executed multi-channel digital strategies that scaled lead generation from fewer than 30 to over 600 per week. Implemented a solid foundation for analytics, paid campaigns, and organic reach, later used to train the internal marketing team for long-term performance.

Unboxed 2022 (UK Government Project)

Oversaw digital operations for a cross-platform cultural campaign. Focused on collaborative workflows, real-time analytics, and process improvement to enhance site functionality and content engagement.

Dunster House (2020 – 2021)

Improved ranking performance through structured SEO strategies and competitive analysis. Elevated multiple landing pages to top search positions and guided a remote team of marketing professionals through continuous optimization processes.

Blue Trolley (2016)

Generated a 2000% weekly increase in sales via precision targeting and improved user flows. Focused on analyzing customer journey data and aligning content with search behaviors for maximum conversion potential.

Oxfam (2013 – 2015)

Collaborated with internal teams to train volunteers in digital sales techniques and optimize product listings. The initiative achieved a 500% increase in e-commerce sales and stronger donor engagement through enriched content and design.

Technical Skills and Tools

Google Marketing Platform
Microsoft Advertising
Adobe Experience Cloud
Hootsuite, Buffer, TweetDeck
Meta Business Suite

Google Analytics and Tag Manager
Drupal, Bootstrap, HTML/CSS
Photoshop, Lightroom, Illustrator
Email automation and CRM tools
Content Management Systems

SEO Audits and ON/OFF PAGE Optimization
SEM Campaign Structure Planning
Competitor and Market Analysis
Performance Metrics and Reporting
Cross-channel Digital Integration

Professional Achievements

I have consistently set new performance records by refining paid search structures and elevating SEO effectiveness. Combining deep technical understanding with creativity, I make marketing platforms work smarter. My approaches not only bring pages to first positions in record time but also ensure sustainability through ongoing monitoring and adaptation. Every campaign I undertake follows a clear path of analysis, execution, and optimization that guarantees measurable growth.

My track record includes creating perfect websites, maximizing landing page quality, and crafting off-page SEO networks that drive long-term visibility. I continuously refine content delivery strategies to align with algorithm changes and user behavior trends, ensuring dominance in competitive markets. As an adaptable E-Commerce Marketing Specialist, I continue to define new standards in digital excellence.