E-Commerce Marketing Manager

Data-driven digital marketer with a proven record of creating, managing, and optimizing international campaigns to transform online businesses.

With more than 17 years of experience in digital strategy, SEO, paid media, and performance optimization, my work focuses on achieving business growth through measurable results and seamless online experiences. As an E-Commerce Marketing Manager, I combine analytics, creativity, and cross-functional collaboration to deliver exceptional outcomes across diverse industries.

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Professional Expertise

As an expert in digital ecosystems, my work covers every aspect of online marketing, from technical SEO and PPC optimization to social media and performance analytics. I ensure that every campaign is aligned with business objectives and customer insights while maintaining cost-effective growth. With experience in multilingual markets—English, Spanish, French, Italian, Chinese, and Russian—I craft global strategies with local precision.

Developed innovative online strategies to help companies exceed ROI targets.
Maximized search visibility using advanced SEO, ON PAGE and OFF PAGE tactics.
Reduced Cost Per Click by up to 90% through careful analysis of landing page and ad quality.
Created influencer networks and managed social media communities of over one million fans.
Trained marketing teams across the UK and EU to become self-sufficient in SEO and paid campaigns.

Experience Highlights

TuneMyWebsite (2015 – Present)

Full-service management of marketing operations including brand creation, content strategy, SEO, paid ads, and analytics. Delivered high-performance websites with perfect SEO architecture and superior landing page quality for European companies.

Unboxed 2022

Oversaw digital operations for a government-backed cultural event. Managed cross-department collaboration, QA checks, and process improvement ensuring seamless site operations and optimal team performance.

Away Days (2021 – 2022)

Devised integrated marketing strategies and implemented Google Ads campaigns that lifted weekly lead generation by over 2900%. Developed a sustainable SEO structure and trained in-house teams on performance monitoring.

Dunster House (2020 – 2021)

Created and executed organic growth plans that boosted search rankings from lower positions to first-page results. Empowered remote marketing teams through structured SEO training and regular audits.

Blue Trolley (2016)

Accelerated sales by 2000% per week by refining SEO and paid media efforts. Introduced performance tracking tools and conversion-focused landing pages that drove measurable results.

Oxfam (2013 – 2015)

Improved ecommerce sales by 500% through strategic digital optimization and volunteer training. Elevated brand presence using data insights and creative campaign design.

Core Competencies

My role as an E-Commerce Marketing Manager is supported by advanced technical and creative expertise, enabling seamless integration of design, analytics, and marketing goals. Areas of proficiency include:

SEO audits and strategy design
Google Marketing Platform and Microsoft Advertising
Email marketing automation
CRM integration and data analysis
Content creation and copy optimization

Adobe Creative Cloud design tools
Meta and social ad management
Drupal and Bootstrap web design
Performance marketing and ROI forecasting
Team training and mentorship

Achievements

I consistently deliver top-tier digital growth through technical innovation and data-driven decision-making. My results include rapid indexing of competitive pages, cross-market campaign expansion, and unmatched improvements in ad performance. Clients benefit from reduced acquisition costs, increased visibility, and long-term organic stability.

By uniting creativity and analytics, each campaign I lead turns brand challenges into measurable victories that strengthen revenue and digital presence. This performance mindset defines my professional identity as an E-Commerce Marketing Manager committed to excellence and innovation.