Digital Marketing Strategist
Digital Marketing Strategist with extensive international experience in helping brands outperform competitors, maximise ROI, and dominate search results through intelligent use of SEO, paid media, content, and performance analytics. Drawing on a long track record of building high-performing websites and campaigns, Alex Costin creates strategies that align business goals with measurable digital growth. [file:1]
From early research and planning to execution and optimisation, his work as a digital marketing strategist combines data-driven insight, creative thinking, and technical precision. This approach has supported organisations across Europe and multiple industries, including eCommerce, finance, events, public sector, and non-profits. [file:1]
Strategic Core Strengths
- Designs complete digital strategies covering SEO, SEM, social media, and content marketing for international campaigns. [file:1][web:12]
- Conducts detailed market, customer, and competitor research to identify opportunities and shape long-term brand positioning. [file:1][web:19]
- Aligns digital activity with business objectives, ROI targets, and performance benchmarks using advanced analytics platforms. [file:1][web:16]
- Builds and manages integrated campaigns across search, display, and social, ensuring consistent brand experience at every touchpoint. [file:1][web:18]
- Trains and mentors teams so organisations can continue executing effective digital strategies in-house. [file:1][web:13]
Technical & Analytical Skills
- Expert in SEO audits, on-page and off-page optimisation, and keyword strategy for highly competitive niches. [file:1][web:16]
- Certified across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud for performance monitoring and optimisation. [file:1][web:18]
- Proficient in Drupal and Bootstrap, building technically sound, fast, and search-friendly websites that support campaign objectives. [file:1]
- Comfortable with social and content tools such as Meta Business Suite, Hootsuite, Buffer, TweetDeck, and email marketing platforms. [file:1]
- Strong data literacy, using analytics and reporting to refine strategies, allocate budgets, and improve KPIs over time. [file:1][web:13]
Strategic Experience Across Roles
As a 360° Digital Marketing Expert for TuneMyWebsite, Alex meets with business owners to understand goals, then performs market and competitor research to design elaborate marketing plans that integrate web, SEO, social media, and paid ads. This end-to-end ownership reflects the responsibilities of a digital marketing strategist who builds and manages the overall digital strategy. [file:1][web:12]
In this role, he creates brands, develops high-quality websites, writes SEO content, and delivers comprehensive performance reports, ensuring that each decision can be traced back to measurable outcomes such as rankings, traffic, lead volume, and reduced PPC costs. [file:1][web:16]
His work as Digital Operations Manager for a large UK government-backed event involved coordinating digital teams, monitoring benchmarks, improving sites, and driving visitors through cross-functional collaboration. This experience adds operational depth to his strategic capabilities, especially for complex multi-stakeholder projects. [file:1][web:18]
SEO & Organic Growth Strategy
Alex has led organic growth strategies that moved key pages from lower search positions to first place, combining technical audits, content optimisation, and targeted backlink campaigns. At Dunster House, he designed and implemented a plan that took pages from ninth to first and second positions while guiding a remote team of seven in best SEO practices. [file:1][web:16]
His approach to SEO as a digital marketing strategist is grounded in understanding user intent, technical health, and competitive gaps. By tying keyword strategies to commercial priorities, he ensures that improvements in ranking contribute directly to revenue and lead generation rather than vanity metrics. [file:1][web:19]
SEM, PPC, and Performance Marketing
As an experienced SEM manager and former Google Ads Partner, Alex has designed campaigns that increase quality scores while dramatically reducing average cost per click. In several cases, strategies that maximised landing page and ad quality cut PPC costs to as little as ten percent of competitors’ averages while maintaining or improving conversion volume. [file:1][web:18]
He has managed budgets for sectors like car insurance, where a client with a monthly spend near one million benefitted from higher ROI through smarter bidding, keyword targeting, and landing page optimisation. This performance-focused mindset is central to his work as a digital marketing strategist. [file:1][web:16]
Brand Development and Web Experience
Alex designs and optimises websites that function as core brand assets rather than static brochure sites. From early roles helping a construction company become the first in its market with a proper website and identity to leading full digital transformations for agencies and nightlife brands, he understands how structure, design, and messaging work together to support strategic goals. [file:1][web:17]
Digital projects he has led often achieve top search positions and outperform major industry players in both traffic and engagement. These results come from a combination of strong UX, search-optimised architecture, and ongoing performance monitoring which are all key responsibilities of a digital marketing strategist. [file:1][web:16]
His strengths in photography and graphic design further allow him to shape visual identities—creating infographics, ecommerce imagery, and brand assets that reinforce positioning and improve click-through and conversion rates across campaigns. [file:1][web:19]
Social Media and Audience Expansion
Social media plays an important role in Alex’s strategic work, particularly when brands need to expand reach quickly. He has managed networks that grew outreach by more than 10,000 percent for public initiatives, such as work with Cardiff City Council’s Job Club, by identifying target audiences, launching multi-channel networks, and building a dedicated website to support promotion. [file:1][web:18]
With access to large personal networks on platforms like Twitter and Facebook, he can amplify brand messages and campaigns, combining organic reach with paid social strategies. This provides a powerful lever within a broader digital marketing strategy, especially for launch phases and awareness campaigns. [file:1][web:13]
Content, Training, and Team Leadership
As an epic content writer and trainer, Alex produces daily, trending content for blogs, newsletters, leaflets, and social channels while also mentoring teams to become self-sufficient in SEO, SEM, and social media best practices. This combination of hands-on execution and coaching aligns with modern expectations for digital marketing strategists, who often guide creative teams while keeping an eye on performance data. [file:1][web:13]
He has trained government teams, agencies, and in-house staff on tools, tactics, and frameworks that improve digital performance, from Google Ads to SEO audits. This educational impact ensures the strategies he designs continue to deliver value even after initial engagements conclude. [file:1][web:16]
International and Multilingual Strategy
Fluency and formal education in multiple languages—including English, French, Italian, Spanish, and German—allow Alex to devise strategies that work across borders rather than only within a single market. He has supported expansions into markets such as Spain, Portugal, Germany, Russia, China, and the USA, adapting campaigns to different cultures and search behaviours. [file:1][web:16]
For startups and established brands alike, this multilingual capability means SEO, content, and PPC can be rolled out in a structured way across regions while maintaining consistent brand positioning and local relevance. This is particularly important for digital marketing strategists operating in global contexts. [file:1][web:18]
Vision as a Digital Marketing Strategist
Alex Costin sees digital marketing strategy as the disciplined art of combining data, creativity, and technology to drive real business outcomes. His mission is to help brands move from fragmented activity to cohesive, high-performance digital ecosystems that generate growth, protect margins, and strengthen long-term customer relationships. As a digital marketing strategist, he continues to develop new approaches that turn complex challenges into structured, scalable success. [file:1][web:16]