Digital Marketing Freelancer
Experienced Digital Marketing Freelancer with over 17 years of international experience helping companies maximize ROI, enhance visibility, and dominate their markets through strategic digital innovation. Known for delivering measurable results, Alex Costin blends analytical thinking, creative design, and technical precision to transform online performance across industries and regions.
With deep knowledge of SEO, SEM, web design, and performance analysis, Alex supports brands by building customized marketing ecosystems that attract traffic, generate leads, and convert insights into sustained growth. A self-driven professional fluent in several languages, he approaches each project with data-backed research and an unwavering commitment to excellence.
Professional Expertise
- Proven success designing high-performance marketing strategies
- Advanced SEO and PPC campaign leadership reducing costs and increasing ROI
- Expert knowledge of data analytics, keyword research, and competitor insights
- Ability to craft creative, multilingual content with maximum visibility
- Extensive experience across sectors: eCommerce, government, finance, and non-profit
Technical Proficiency
- Google Marketing Platform and Microsoft Advertising certified
- Proficiency in Drupal, Bootstrap, and responsive web design
- Skilled in Adobe Creative Cloud and Adobe Experience Cloud
- Social media management via Meta Suite, Hootsuite, Buffer, and TweetDeck
- Experienced in email automation and CRM marketing tools
Freelance Digital Marketing Approach
As a Digital Marketing Freelancer, Alex takes a comprehensive approach that merges strategy, data, and creativity. Every campaign begins with research into market position, competitors, and audience behavior to tailor the best tactics for engagement and conversion. His methods consistently improve brand awareness, drive organic traffic, and deliver cost-effective advertising outcomes.
Through SEO and PPC optimization, he transforms underperforming websites into high-ranking assets while reducing average CPC by up to 90%. With a sharp focus on analytics and ROI, Alex ensures that every digital asset performs at its optimal capacity, driving businesses toward market-leading performance benchmarks.
Key Career Highlights
Over the past decade, Alex Costin has partnered with organizations across Europe to elevate their digital presence. At TuneMyWebsite, he built brands and websites with industry-leading SEO and flawless landing page performance, achieving first-page rankings within weeks. His focus on on-page precision and off-page backlinks consistently boosted visibility and cut marketing costs dramatically.
As Marketing Manager at Away Days, his innovative digital campaigns multiplied weekly leads from 20 to 600. At Unboxed 2022 for the UK Government, Alex oversaw all digital operations, ensuring consistent delivery and collaboration across content, creative, and technical teams. These accomplishments reflect the discipline and insight he brings to every freelance project.
Alex’s contributions to clients like Oxfam, Dunster House, and multiple startups demonstrate his adaptability and skill in both B2B and B2C contexts. Whether refining ad campaigns, designing websites, or mentoring teams, his hands-on approach yields tangible outcomes and lasting business transformations.
Data-Driven Performance
Performance tracking is a core element of Alex’s workflow. As a Digital Marketing Freelancer, he applies analytics from Google, Microsoft, and Adobe platforms to identify growth opportunities, optimize campaigns, and measure impact. Each decision is grounded in data and designed to deliver scalable, results-oriented performance improvements.
By combining technical precision with creative direction, he ensures that analytics inform content, design, and advertising in harmony. This cross-functional awareness helps brands evolve into digital powerhouses capable of sustaining consistent growth in dynamic markets.
Creative and Strategic Edge
In addition to his technical skills, Alex excels at the creative and human aspects of digital marketing. His content writing, photography, and graphic design background help brands connect emotionally with their audience while maintaining consistency across channels. As both a strategist and creator, he transforms ideas into campaigns that perform and inspire.
Whether designing a new landing page or developing a multilingual content strategy, Alex aligns every creative decision with measurable business goals, improving engagement, conversion, and brand loyalty across platforms.
Global Digital Marketing Impact
With multilingual proficiency and international market knowledge, Alex works effectively across English, French, Italian, Spanish, Russian, and Chinese projects. His global insights help businesses expand into new regions with localized SEO, market research, and culturally relevant campaigns. This adaptability ensures his clients dominate in both local and international markets.
His reach extends beyond managing campaigns — he also trains in-house teams to sustain digital excellence independently. Many organizations he’s helped continue to flourish under systems and processes he implemented during his collaborations.
Vision as a Digital Marketing Freelancer
Alex Costin envisions a digital world where every brand achieves measurable success through smart data usage, compelling storytelling, and technology-driven growth. As a Digital Marketing Freelancer, his mission is to deliver exceptional outcomes through innovation, transparency, and an unwavering commitment to excellence.