Digital Experience Specialist
A multilingual and data-driven Digital Experience Specialist with over 17 years of international marketing and digital performance expertise, Alex Costin combines creativity, analytics, and innovation to deliver measurable business growth across multiple industries.
By blending user-centered design, advanced digital marketing, and results-driven performance strategies, Alex helps companies strengthen their online ecosystems, reduce costs, and drive meaningful engagement between brands and audiences. Fluent in English, French, Italian, Spanish, Russian, and Chinese, he builds bridges across global markets to transform digital interactions into measurable achievements.
Expertise and Vision
With a unique approach that merges technical precision and creative strategy, Alex excels in optimizing SEO performance, implementing full-funnel SEM campaigns, and crafting seamless digital journeys for users. As a self-taught technologist and marketer, he specializes in website design, analytics interpretation, and content optimization for superior reach and ROI.
His expertise in platforms such as Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, and Meta Business Suite enables full control over campaign performance, ensuring every digital touchpoint contributes to success.
Alex also shares his extensive knowledge through training sessions, empowering marketing teams to adopt self-sufficient frameworks that sustain growth long-term.
Career Journey
From managing international campaigns to building award-winning websites, Alex’s career is a blend of technical innovation and strategic execution. As a 360° marketing expert for TuneMyWebsite since 2015, he has spearheaded large-scale projects that improved search ranks, reduced advertising costs by up to 90%, and established market-leading digital performance.
His leadership roles — including Digital Operations Manager at the UK Government's Unboxed 2022 initiative and Marketing Manager at Away Days and Dunster House — show consistent achievements in optimizing online experiences and increasing lead generation multifold. Whether mentoring teams or overseeing analytics-driven marketing campaigns, he consistently drives business evolution through digital mastery.
Core Digital Experience Skills
Search Engine Optimization
Advanced SEO audits and strategies that position websites on the first page of Google in record time, ensuring maximum organic visibility and sustainable traffic growth.
Search Engine Marketing
Strategic SEM management across Google and Microsoft platforms, boosting quality scores and improving ad cost efficiency by up to 90% through smart bidding and content alignment.
Content Strategy & Creation
Content development that elevates traffic, engagement, and branding across blogs, social media, and newsletters — combining creativity with SEO performance insights.
Web Design & Development
Custom website creation powered by Drupal and Bootstrap frameworks, balancing aesthetic impact with technical SEO excellence for faster, higher-performing user experiences.
Social Media & Influencer Growth
Building and expanding digital communities with millions of followers across platforms, driving engagement through creative campaigns and network amplification.
Performance Analytics
Daily analysis using Google, Microsoft, and Adobe tools to produce actionable insights that enhance traffic, conversion, and user experience performance metrics.
Languages and Global Reach
Fluent in over six languages including English, French, Spanish, and Chinese, Alex collaborates effectively across diverse teams and international markets. His linguistic versatility fuels cross-border digital expansion, ensuring localized content and consistent brand identity worldwide.
Certifications and Tools
- Google Marketing Platform Certified
- Microsoft Advertising Expert
- Adobe Experience Cloud Specialist
- Google Ads Partner Academy Certified
- Adobe Creative Cloud, Drupal, and Bootstrap Proficient
Driving Digital Excellence
Alex’s philosophy as a Digital Experience Specialist is built on measurable results, seamless design, and long-term impact. Every campaign and website reflects precision, innovation, and the ambition to create digital environments that exceed performance expectations. From startups to large-scale enterprises, his methods empower brands to navigate digital transformation with clarity, creativity, and confidence.
Years of experience across marketing management, analytics, and creative design converge into a single mission — delivering digital experiences that inspire audiences and generate tangible results. Alex Costin represents the future of integrated marketing: data-led, human-centered, and committed to excellence.