Demand Generation Specialist

About the Demand Generation Specialist

As a multilingual marketing leader, Alex Costin connects market intelligence and advanced digital strategies to generate sustained demand for products and services. His work as a Demand Generation Specialist unites content creation, performance advertising, and conversion optimization into a cohesive system designed to deliver measurable growth.

He aligns brand storytelling with user intent, ensuring that every touchpoint—from awareness to purchase—reinforces audience trust and accelerates sales flow. Known for his holistic 360° approach, Alex manages cross‑functional campaigns that blend SEO, SEM, social outreach, email marketing, and website optimization under one strategic vision.

Core Competencies

• Designing multi‑channel demand generation strategies that drive qualified leads.
• Integrating SEO, content marketing, and paid campaigns to enhance awareness and acquisition.
• Creating automated lead nurturing workflows using data insights and behavioral triggers.
• Building landing pages with optimised UX and high conversion potential.
• Collaborating across departments to unify brand tone, message, and performance benchmarks.
• Analyzing data through advanced analytics to refine targeting, creatives, and offers.
• Coaching teams on digital performance management and inbound marketing best practices.

Professional Experience

360° Digital Marketing Expert | TuneMyWebsite (2015 – Present) — Creating growth frameworks for clients across Europe by orchestrating end‑to‑end demand generation campaigns. Leveraging performance data, Alex reduced paid ad costs by 90% while multiplying organic traffic and lead acquisition through high‑impact SEO and PPC synergy.

Marketing Manager | Away Days (2021 – 2022) — Designed data‑centric lead generation systems that grew inbound leads from 20 to 600 per week. Optimized paid digital funnels and trained teams to maintain autonomous demand generation functions internally.

Account Director | Cash Finance (2019) — Delivered comprehensive analytics‑driven lead acquisition plans for fintech and entertainment brands. Enhanced ad quality scores and campaign segmentation for maximum ROI efficiency.

SEO Specialist | Dunster House (2020 – 2021) — Built organic growth systems that tripled ranking performance, ensuring strong lead flow via optimized content and on‑page funnel restructuring.

Past roles across agencies and corporations—including Oxfam, Promote.Barcelona, and Cardiff Jobs—solidified Alex’s reputation for building high‑performing marketing ecosystems that consistently surpass engagement and lead retention targets.

Tools and Technologies

Strategic Demand Generation Approach

Alex Costin’s philosophy is grounded in aligning marketing output with buyer motivation. His Demand Generation Specialist model begins with deep discovery: understanding audience problems, mapping solutions, and identifying omnichannel opportunities. Using buyer personas and data modeling, he designs content pathways that attract attention, establish authority, and drive conversions efficiently.

Each strategy bridges the awareness, consideration, and decision stages using structured campaigns that integrate organic and paid channels. Through iterative testing and performance analysis, Alex refines targeting precision while optimizing creative assets for ongoing engagement.

Performance Marketing and Demand Growth

In his 12 years managing SEM and performance marketing, Alex sharpened methodologies that directly boost demand creation. By maximizing ad quality scores, improving landing page relevance, and restructuring funnel architecture, his clients achieved conversion increases far beyond industry averages. His expertise ensures that investments funnel directly into results rather than experimentation.

Working as a Demand Generation Specialist, he unifies creative production, budget efficiency, and decision‑maker reporting in a transparent performance loop that empowers teams to grow independently after project delivery.

Leadership, Mentorship, and Global Reach

Alex’s communication expertise across English, French, Italian, Spanish, Russian, and Chinese positions him as an architect of cross‑cultural demand generation systems. His global experience enables campaigns to adapt to regional user psychology while maintaining consistent brand voice and quality standards.

Throughout his career, Alex has led international teams, training departments in research, SEO, SEM, and performance analytics. His mentorship ensures that businesses internalize best practices, continue to scale efficiently, and remain proactive in exploring new market opportunities.