Demand Generation Manager

Demand Generation Manager

Proven digital marketing specialist with expertise in lead nurturing, campaign execution, and cross-functional growth programs across diverse industries and international markets.

Professional Profile

Experienced campaign manager skilled in building scalable acquisition systems that combine SEO, SEM, content marketing, and analytics to generate consistent pipeline growth for B2B and B2C organizations.

Multilingual capabilities across English, French, Italian, Spanish, German, Russian, and Chinese enable effective localization of demand programs for European and global audiences, ensuring cultural relevance and maximum engagement.

Track record spans construction, ecommerce, finance, government events, health insurance, hospitality, job boards, manufacturing, non-profits, and SaaS, consistently delivering measurable improvements in leads, conversions, and revenue.

Key Campaign Results

  • 30x lead growth: Weekly leads from 20 to 600 through integrated SEO and paid search.
  • 90% CPC reduction: Optimized landing pages and ad relevance against competitor benchmarks.
  • 2000% sales spike: Multi-channel ecommerce programs for manufacturing brands.
  • 500% ecommerce lift: Charity retail programs combining social networks and optimization.
  • SERP dominance: Pages from 9th to 1st position through technical and content strategies.

Integrated Campaign Execution

For nearly a decade at TuneMyWebsite, managed complete digital acquisition programs from client discovery through performance reporting, creating custom growth roadmaps based on detailed market analysis and competitive positioning.

Built responsive websites using Drupal and Bootstrap that achieved maximum Core Web Vitals scores while supporting rich media content, ensuring both technical excellence and user experience optimization across devices.

Delivered integrated programs combining organic search dominance, paid media efficiency, social amplification, and conversion-focused creative, consistently generating positive ROI across small business, mid-market, and enterprise clients.

Cross-Functional Operations

As Digital Operations Manager for UK Government-backed Unboxed 2022 event, coordinated content, social, creative, and photography teams to deliver seamless digital experiences meeting strict performance SLAs and availability targets.

Implemented daily monitoring frameworks, cross-team workflows, quality assurance processes, and continuous improvement systems that maintained operational excellence across complex stakeholder environments and high-traffic periods.

Experience managing diverse functional groups builds foundation for leading demand generation teams that require tight alignment between creative production, technical execution, and performance measurement.

Organic Growth Specialization

Over 17 years of hands-on SEO execution, including comprehensive technical audits, content architecture planning, competitive keyword research, and strategic backlink acquisition that transformed underperforming pages into top-ranking assets.

At Dunster House, elevated critical commercial pages from 9th position to 1st and 2nd through combined on-page optimization, content enhancement, and targeted off-page authority building campaigns.

Trained and supervised implementation teams remotely and in-person, creating repeatable processes that embedded organic growth expertise within client organizations for sustainable, long-term traffic and conversion improvements.

Paid Media Optimization

More than 12 years managing Google Ads, Microsoft Advertising, and multi-platform paid programs, consistently achieving superior quality scores through landing page relevance, ad copy optimization, and negative keyword refinement.

As certified Google Partner, delivered 8% ROI improvement for £1M monthly car insurance provider through campaign restructuring and bid strategy refinement across search, display, and shopping inventory.

Specialized in uncovering inefficiencies like bot traffic, template-based landing experiences, and misaligned creative, then implementing data-driven fixes that dramatically improved cost efficiency and lead quality.

Lead Generation Success Stories

For Away Days experiences platform, executed integrated SEO audits, Google Ads deployment, and off-page strategies that generated 30x weekly lead growth from baseline 20 to peak 600 qualified opportunities.

At Blue Trolley manufacturing, opened innovative digital channels that drove 2000% weekly ecommerce sales growth through optimized product pages, paid search expansion, and social commerce activation.

Oxfam ecommerce programs delivered 500% sales uplift through volunteer training programs, social amplification using personal networks, and conversion rate optimization across product catalog and checkout flows.

Technical and Creative Expertise

Full-stack implementation capabilities spanning HTML/CSS development, Drupal back-end administration, Bootstrap responsive design, Adobe Creative Cloud production, and Google Tag Manager deployment.

Professional photography experience in ecommerce, studio, and still-life shooting provides deep understanding of visual merchandising requirements for high-conversion shopping experiences and advertising creative.

Hands-on content creation across blogs, newsletters, social posts, and landing pages ensures alignment between promotional messaging, brand voice, and conversion-focused copywriting best practices.

Analytics and Performance Measurement

Daily monitoring across Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, and marketing automation platforms to identify performance trends, revenue opportunities, and optimization priorities.

Built custom reporting frameworks translating multichannel data into executive-ready insights, enabling stakeholders to understand channel contribution, budget allocation impact, and growth trajectory clearly.

Strong problem-solving approach identifies root causes behind underperformance, then implements targeted fixes across technical setup, creative quality, targeting parameters, and conversion path friction.

Training and Team Enablement

Extensive experience training in-house teams, agency staff, government marketing groups, and volunteers across SEO best practices, SEM optimization, social media strategy, and performance analytics fundamentals.

Delivered both remote tutorial sessions and face-to-face workshops creating self-sufficient marketing teams capable of maintaining growth momentum through documented processes and repeatable playbooks.

Mentorship approach scales organizational marketing capability, ensuring that demand generation programs continue delivering results through empowered teams rather than single-consultant dependency.

Multi-Market, Multi-Industry Impact

Government & Events

Unboxed 2022 UK Government event operations leadership

Ecommerce Scale

Oxfam 500% growth, manufacturing 2000% spikes

Enterprise B2B

£1M insurance provider 8% ROI gains

Travel & Experiences

30x weekly lead growth achievement

Fintech & Crypto

Barcelona crypto exchange optimization

SaaS Agencies

#1 Google positions in record time

Professional Qualifications

  • Google Marketing Platform 2019-2021
  • Microsoft Advertising 2017-2021
  • Adobe Experience Cloud 2017-2021
  • Google Ads Partner 2016-2019
  • Multimedia Computing, Coventry University
  • Foreign Language University, Bucharest

Technical Proficiencies

  • HTML/CSS Development
  • Drupal & Bootstrap
  • Google Marketing Platform
  • Microsoft Advertising
  • Adobe Creative Cloud
  • Google Tag Manager
  • Hootsuite & Buffer
  • Meta Business Suite