Demand Generation Executive

About the Demand Generation Executive

As a seasoned multilingual marketing expert, Alex Costin integrates research, creative execution, and analytical insights to build intelligent lead‑generation systems. In his role as a Demand Generation Executive, he excels at merging performance data with customer psychology to deliver high‑quality leads that convert into long‑term clients.

He understands that effective demand generation goes beyond awareness—it’s about creating momentum through personalization, audience segmentation, and measurable engagement. From designing nurturing campaigns to refining the buyer journey, Alex crafts strategies that align marketing objectives with business goals for maximum impact.

Core Expertise

• Planning and executing full‑funnel demand generation strategies for B2B and B2C brands.
• Leveraging SEO, SEM, and content marketing to drive inbound leads.
• Designing automated email and CRM workflows that nurture prospects at every stage.
• Maximizing lead quality through precise targeting, segmentation, and retargeting campaigns.
• Developing high‑converting landing pages with responsive, optimized designs.
• Integrating performance tracking tools to measure ROI and improve campaign efficiency.
• Collaborating across marketing, sales, and product teams to align growth objectives.

Professional Experience

360° Digital Marketing Expert | TuneMyWebsite (2015 – Present) — Designed international lead generation campaigns using SEO/SEM integration and analytics. Achieved cost reductions of up to 90% on paid ads, turning marketing spends into consistent ROI growth across the EU market.

Marketing Manager | Away Days (2021 – 2022) — Implemented omnichannel marketing initiatives that increased weekly leads from 20 to 600. Established a balanced mix of paid and organic strategies supported by content marketing and conversion‑focused design adjustments.

Account Director | Cash Finance (2019) — Rebuilt the company’s online lead acquisition models, strengthening brand visibility and conversion metrics through keyword competitiveness and user experience improvements.

SEO Specialist | Dunster House (2020 – 2021) — Crafted an evidence‑based organic strategy that elevated high‑value pages to top search results, leading to notable increases in qualified traffic and lead generation.

Earlier positions across Europe—including Oxfam, Work Pad, and government collaborations—helped Alex attain deep insight into audience development, cross‑channel engagement, and scalable marketing automation suitable for diverse industries.

Technical and Analytical Skills

Strategic Demand Generation Approach

Every campaign executed by Alex Costin follows a clear cycle: research, design, test, and enhance. As a Demand Generation Executive, he starts by examining competitor data and audience behavior to uncover pain points and opportunities. He then develops campaigns focused on hyper‑targeted messaging and multi‑platform alignment, from pay‑per‑click channels to organic content ecosystems.

By pairing meticulous keyword optimization with valuable content, Alex ensures the demand pipeline remains active. Each lead journey is tracked through a data platform, enabling precise budget allocation and improved conversion performance based on quantifiable metrics.

Creative Content and Brand Synergy

Creativity lies at the heart of effective demand generation. Alex’s background in photography, graphic design, and content development ensures brand messaging remains consistent and appealing. He crafts visual campaigns that blend storytelling with analytics, ensuring each message not only attracts attention but persuades prospects to take action.

His design and UX precision make him uniquely capable of building campaigns that are as visually engaging as they are performance‑focused, delivering branding integrity alongside measurable lead success.

Performance Marketing and Optimization

Alex’s long history with Google Ads and Microsoft Advertising has honed his ability to identify inefficiencies, prevent ad budget wastage, and dynamically scale campaigns based on live data. He emphasizes optimization through constant refinement—adjusting headlines, landing pages, and audience filters to increase CTR and conversion retention rates.

His data‑driven mindset allows him to integrate insights from analytics dashboards into performance meetings, translating technical data into comprehensible and actionable guidance for decision makers.

Leadership and Market Adaptability

Alex’s leadership extends beyond execution—he builds capable teams and empowers organizations to manage demand generation autonomously. Trained professionals under his supervision often continue improving campaign performance using established frameworks he designed. His global fluency in English, French, Italian, Spanish, Russian, and Chinese allows seamless communication across diverse markets.

By understanding multiple consumer cultures, Alex delivers adaptive messaging that connects meaningfully with local audiences while maintaining consistent global branding. His mentorship style inspires confidence, creativity, and strategic thinking among peers and teams alike.