Data-Driven International Growth

Strategic Foundation

Data-driven international growth begins with comprehensive research into customer behavior, competitive positioning, and emerging market opportunities. This approach identifies precise opportunities for expansion while mitigating risks through evidence-based planning. Every decision flows from sorted, prioritized analytics that reveal actionable paths to profitability across diverse regions.

Fluent in English, French, Italian, Spanish, Russian, and Chinese, the specialist adapts strategies to cultural nuances while maintaining universal performance standards. This combination of linguistic precision and quantitative rigor ensures campaigns resonate locally while scaling globally, creating exponential returns on marketing investment.

Proven International Track Record

TuneMyWebsite (2015–Present): Delivered comprehensive digital ecosystems combining research, development, SEO, and SEM across EU markets. Achieved 90% cost-per-click reductions while maintaining superior landing page quality and multilingual optimization for sustained international performance.

Unboxed 2022 (UK Government): Directed digital operations for nationwide cultural initiative, coordinating cross-functional teams to exceed performance benchmarks through data-informed process optimization and quality assurance across multiple digital channels.

Away Days (2021–2022): Engineered lead generation growth from 20 to 600 weekly through targeted SEO audits, Google Ads optimization, and social campaign scaling. Data analysis identified high-conversion patterns replicated across markets.

Dunster House (2020–2021): Elevated organic rankings through systematic on-page audits and strategic backlink acquisition, training seven-person teams remotely to maintain performance standards internationally.

Cash Finance (2019): Rebuilt WordPress properties for entertainment and cryptocurrency sectors, implementing Google Tag Manager tracking and quality score optimization that enhanced conversion tracking across European campaigns.

Needen Corporation & Educate Invent (2018–2019): Expanded Microsoft Advertising and Google Ads campaigns from Spain/Portugal into German, French, Chinese, Russian, and US markets through localized keyword research and performance benchmarking.

Autoocupacio & Barcelona City Council (2018): Delivered training programs establishing data-driven benchmarks for public sector digital marketing across SEO, SEM, and social platforms.

Oxfam (2013–2015): Achieved 500% ecommerce sales growth through social amplification and volunteer training programs, leveraging existing networks for international audience expansion.

Quantifiable Impact Metrics

• First-page rankings achieved in 11 days through targeted optimization
• PPC costs reduced by 90% versus industry benchmarks
• Lead generation scaled 30x through systematic testing
• Ecommerce sales increased 500% via channel optimization
• Social outreach expanded 10,000% through network effects
• Websites outperforming major publishers in technical metrics
• ROI improved 8% for £1M monthly ad spend client

Professional Certifications

Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, and Google Ads Partner credentials validate technical expertise across analytics, advertising, and performance platforms. These qualifications ensure implementation of industry-leading practices for international scalability and compliance with evolving platform standards.

Academic foundation in Multimedia Computing and multilingual proficiency across seven languages provides comprehensive capability for technical execution and cross-cultural communication essential for data-driven international growth initiatives.

Methodology Framework

The approach follows a disciplined sequence: comprehensive market research identifies opportunities, competitive analysis reveals gaps, technical audits establish baselines, and iterative optimization drives continuous improvement. Each phase builds upon validated data points, ensuring decisions compound toward strategic objectives rather than pursuing scattered tactics.

Performance monitoring operates continuously through integrated analytics platforms, enabling real-time adjustment of allocation, messaging, and technical parameters. This systematic refinement transforms initial gains into sustained market leadership across international territories.

Cross-Market Execution

Projects span entertainment, finance, ecommerce, government, nonprofits, and manufacturing sectors, demonstrating versatility across verticals. Common success factors include deep competitor benchmarking, audience behavior segmentation, technical performance optimization, and relentless focus on measurable outcomes over vanity metrics.

Team leadership emphasizes knowledge transfer through hands-on training programs, ensuring internal teams achieve self-sufficiency while maintaining strategic alignment. This multiplier effect extends impact beyond direct project engagement, creating lasting organizational capability.