Data-Driven Digital Marketing Manager

Digital Strategy Expertise

My approach integrates SEO, SEM, content marketing, and social media to achieve full‑funnel performance growth. Through market research, trend analysis, and campaign optimization, I ensure each project aligns with company goals and demonstrates clear returns on investment. I am proficient in executing campaigns across Europe, targeting multilingual audiences and localizing marketing for maximum resonance.

• Development of comprehensive marketing strategies.
• Advanced competitor and consumer research.
• Cross‑channel performance tracking and reporting.
• Data interpretation for strategic growth decisions.

Multilingual Market Reach

Fluent in English, French, Italian, Spanish, Russian, and Chinese, I leverage this linguistic diversity to personalize messages across international markets. From website localization to multilingual ad campaigns, I help brands communicate effectively with diverse customer segments and cultural contexts.

My international scope of work includes full lifecycle digital projects — from strategic planning to performance auditing. I create adaptive communication strategies that resonate with global audiences while maintaining high technical optimization standards.

SEO and Content Leadership

With over 17 years of SEO experience, I conduct in‑depth audits to maximize organic performance. My approach blends technical SEO, high‑quality content creation, and backlink strategies that strengthen domain authority and generate long‑term traffic growth. I lead training sessions that empower in‑house teams to manage SEO independently while maintaining best practices.

I develop engaging written, visual, and multimedia content that not only attracts readers but also aligns with search intent and business goals. This holistic perspective allows brands to achieve sustainable growth and higher ranking positions, often within remarkably short timeframes.

Paid Media and Performance Management

I’m an expert in maximizing paid media efficiency by improving ad relevance, landing page experience, and audience targeting. My optimized strategies have consistently reduced average CPC by over 90% compared to competitors, while increasing conversion rates and maintaining top ad quality scores. A data-driven digital marketing manager must ensure every ad spend generates maximum impact through A/B testing and continuous refinement.

By integrating analytics dashboards and automation tools, I ensure real‑time performance monitoring that identifies scaling opportunities and areas of improvement. Every marketing decision is rooted in detailed analysis, enabling smart reallocation of budgets and refined segmentation.

Social Media and Community Management

I manage and grow extensive influencer and social media networks, leveraging more than one million followers across various accounts. My strategies focus on engagement, authenticity, and measurable outcomes, turning followers into brand advocates. I plan and manage campaigns across Meta platforms, Twitter, LinkedIn, and others to reinforce online reputation and conversion pathways.

With experience managing paid and organic growth, I understand how to blend storytelling and analytics to deepen customer relationships and elevate brand trust.

Leadership and Mentorship

I guide and mentor cross‑functional teams in marketing, design, and content creation to produce consistent, high‑quality output. My focus on empowerment and knowledge transfer builds resilient internal capabilities, reducing reliance on external agencies while improving collaboration and innovation.

As a leader, I promote data literacy and accountability, encouraging teams to use analytics to inform creative choices and strategic initiatives. This ensures sustained growth, operational efficiency, and measurable business advancement.