
Data-Driven Digital Marketing Expert for Growth
Alex Costin transforms raw data into strategic advantage through comprehensive digital marketing expertise spanning research, SEO, SEM, web development, and performance analytics across international markets.
With over seventeen years of proven success planning and executing campaigns in multiple languages, this Data-Driven Digital Marketing Expert delivers measurable ROI by connecting customer insights with precise execution across all digital channels.
Mastery of Market Research and Intelligence
Unconventional market, customer, and competitor research forms the foundation of every strategy. Detailed analysis uncovers opportunities, behaviour trends, and competitive weaknesses while sorting data by importance for maximum business impact.
SWOT analysis on competitors reveals strategic gaps that become growth opportunities. Research findings directly influence decision-making, driving traffic increases and market positioning that relieve competitive server pressure through superior visibility.
Seventeen Years of SEO Leadership
Conducting comprehensive SEO audits maximises search engine performance scores while defining content strategies that rank and convert. Collaboration with in-house teams builds sustainable organic growth through technical and content excellence.
Tutorial sessions train teams for self-sufficiency, ensuring long-term results. On-page optimisation combined with strategic off-page backlinks elevates rankings from distant positions to first-page dominance in record time.
SEM Expertise with Proven ROI Results
Over twelve years managing paid campaigns demonstrates mastery of quality score optimisation, dramatically reducing PPC costs while increasing returns. Strategies maximising landing page and ad quality achieve costs ten percent below competitor averages.
Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud certifications ensure daily performance monitoring delivers actionable insights to stakeholders across complex multichannel environments.
Content Strategy That Drives Traffic
Daily trending content creation fills blogs, newsletters, social channels, and print materials with high-performing copy optimised for search and conversion. Off-page backlink content on authority sites amplifies on-page SEO effectiveness.
Content strategies align perfectly with identified customer behaviours and search intent patterns, ensuring every piece contributes to authority building, traffic growth, and revenue generation across digital properties.
Technical Website Development Excellence
Drupal back-end combined with Bootstrap front-end creates search-engine-optimised websites achieving perfect technical scores even with embedded video and audio. Perfect websites without penalties deliver maximum landing page quality scores.
Feeder websites strategically support main domain authority while acquiring new traffic streams. HTML/CSS proficiency ensures pixel-perfect responsive experiences across all devices and screen sizes.
360° Digital Marketing Implementation
Complete digital solutions span brand creation, perfect website development, SEO content production, social media management, paid advertising execution, and comprehensive performance reporting. Every client receives full-cycle execution from strategy to measurement.
Meeting directly with business owners captures precise goals before market research and competitor analysis inform elaborate marketing plans guaranteeing impressive EU-wide results across diverse industries.
Performance Marketing Certification Portfolio
Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud expertise provides enterprise-grade analytics capabilities. Daily monitoring identifies business opportunities while pinpointing performance obstacles across all channels.
Analytical thinking and problem-solving skills translate complex datasets into clear growth recommendations, ensuring stakeholders receive insights driving immediate revenue improvement and long-term strategic positioning.
Visual Branding and Creative Production
Graphic design and professional photography evolve brands to perfectly fit customer expectations. High-quality still life, ecommerce, and studio photography optimised for web and social channels enhances conversion performance.
Branding materials, brochures, and infographics receive the same data-driven attention as digital campaigns, ensuring complete brand ecosystem coherence across every customer touchpoint and communication channel.
Proven Results Across Competitive Industries
Travel leads increased from twenty weekly to six hundred through innovative SEO audits, Google Ads implementation, and off-page strategies. Ecommerce sales multiplied five hundred percent through optimised social networks and marketing best practices.
Health insurance pages outranked UK market leader Bupa through comprehensive on-page and off-page optimisation. Job outreach expanded ten thousand percent through targeted social channels beating major recruitment competitors.
Multilingual International Market Expertise
Campaign execution across English, French, Italian, Spanish, Russian, and Chinese markets requires cultural intelligence beyond simple translation. Localised strategies respect regional search behaviours, regulatory requirements, and consumer preferences.
Foreign Language University training combined with International Baccalaureate foundation enables precise messaging across diverse territories while maintaining brand consistency and performance measurement standards.
Social Media Network Authority
Fifty thousand Twitter followers and one million Facebook connections provide organic reach amplification. Influencer network management and paid social campaigns leverage established authority for maximum impact and credibility.
Hootsuite, Buffer, and TweetDeck proficiency ensures optimal posting schedules, engagement monitoring, and performance analysis across platforms, driving consistent audience growth and interaction quality.
Team Leadership and Knowledge Transfer
Training programs delivered to teams of seven across agencies and corporations build internal digital marketing capability. Remote and face-to-face sessions cover SEO best practices, Google Ads management, and social media campaign execution.
Junior staff guidance ensures consistent quality output while mentoring develops next-generation digital marketing professionals capable of maintaining established performance standards independently.
World-Class Performance Standards
Websites consistently outperform major brands like History and Britannica through technical perfection and strategic optimisation. First search positions achieved in eleven days demonstrate unrivalled execution speed and effectiveness.
Guaranteed results replace service promises, with market domination replacing disruption. Every campaign delivers measurable superiority across key performance indicators and competitive benchmarks.
Strategic Growth Direction
New market identification and portfolio expansion represent genuine growth direction capabilities. Strategic planning identifies expansion opportunities while execution ensures successful implementation across international territories.
Complete career progression from photo editor to growth director demonstrates comprehensive digital marketing mastery across technical, creative, analytical, and leadership dimensions serving enterprise requirements.
Partner with Proven Digital Marketing Expertise
Seventeen years of data-driven success across SEO, SEM, web development, content strategy, and performance analytics. Transform business growth through strategies guaranteed to exceed ROI targets and dominate competitive markets.