Conversion Rate Optimization Specialist

About the Conversion Rate Optimization Specialist

As a multidisciplinary digital professional, Alex Costin brings together design, content strategy, SEO, and marketing automation to create seamless user journeys. His approach as a Conversion Rate Optimization Specialist focuses on understanding audience behavior, identifying conversion barriers, and implementing actionable insights that consistently improve revenue performance across markets and devices.

Fluent in several languages and skilled in user engagement analysis, Alex builds optimization strategies that resonate globally. His campaigns rely on constant testing, precision in data interpretation, and innovative problem‑solving to ensure long‑term brand growth and profitability.

Core Specializations

• Designing and implementing CRO frameworks and conversion funnels.
• Executing A/B and multivariate testing to optimize landing performance.
• Analyzing user behavior through heatmaps, session recordings, and analytics tools.
• Auditing UI/UX architecture to remove friction points across the customer journey.
• Increasing quality scores for paid media while reducing CPC costs.
• Aligning SEO, content, and design to convert organic traffic into dedicated leads.
• Training teams in CRO, SEO, and data interpretation for lasting knowledge transfer.

Professional Experience

360° Digital Marketing Expert | TuneMyWebsite (2015 – Present) — Leading comprehensive audits, UX revamps, and SEM optimizations that boosted conversion rates and cut paid campaign costs by 90%. Built strong, penalty‑free websites optimized for user experience and technical excellence across the EU.

Marketing Manager | Away Days (2021 – 2022) — Developed integrated marketing and conversion strategies that increased inbound leads by 30x. Refined PPC campaigns, optimized forms and CTA placements, and aligned analytics for transparent tracking.

SEO Specialist | Dunster House (2020 – 2021) — Designed organic optimization processes that elevated key product pages from 9th place to 1st, directly increasing conversions and ROI through traffic segmentation and persuasive content restructuring.

Digital Operations Manager | Unboxed 2022 (UK Government) — Oversaw website QA, process improvement, and performance reports for a major national event. Ensured flawless digital execution across multiple cross‑functional teams.

His earlier roles — from ecommerce management to performance marketing and training public agencies — strengthened Alex’s technical and analytical foundation, equipping him to provide precise and result‑oriented Conversion Rate Optimization services at scale.

Analytics and Technical Expertise

Approach to Conversion Rate Optimization

Every optimization project under Alex Costin’s direction begins with a detailed discovery phase. He collects quantitative and qualitative data to understand how visitors engage, where they drop off, and why conversion pathways underperform. As a Conversion Rate Optimization Specialist, he applies scientific testing and creative refinement to guide users effortlessly toward desired actions, whether it’s signing up, purchasing, or subscribing.

Alex follows a continuous iteration model: test, measure, improve. This ensures results are not limited to temporary lifts but grow sustainably as market and user behaviors evolve.

Creative and Analytical Balance

His methodology bridges creative design thinking and empirical analysis. Through compelling headlines, precise copywriting, and persuasive visual storytelling, Alex enhances emotional engagement while maintaining analytical rigor. Each decision — from button color to message framing — is governed by measurable data, ensuring logical and aesthetic harmony that drives conversions.

This dual capability to combine art and data defines Alex’s work ethic and enables scalable optimization systems for ecommerce, publishing, and corporate sites alike.

Performance Optimization Process

The process starts with technical SEO audits, speed optimization, and user journey visualization. Alex configures event‑based analytics to track specific interactions such as scroll depth, exit intent, and micro‑conversions. He then builds hypotheses to test new page elements, messaging angles, or structural adjustments that produce measurable improvements in KPI performance.

With a focus on transparency, all insights are translated into actionable recommendations that marketing and development teams can implement quickly, building a cycle of continuous improvement and measurable business success.

Training, Leadership, and Mentorship

Alex Costin doesn’t simply optimize pages—he uplifts teams. Through one‑to‑one coaching and structured group sessions, he equips businesses with essential knowledge in analytics interpretation, SEO, SEM, and CRO methods. His mentorship roles for agencies and government projects have enabled dozens of professionals to apply effective optimization strategies independently.

His inclusive leadership fosters an environment of creativity and accountability that drives stronger collaboration between design, analytics, and marketing departments.