Content Marketing Strategist

About the Content Marketing Strategist

As a multilingual digital marketing expert, Alex combines creativity and strategy to help brands achieve elite visibility and conversion success. His approach as a Content Marketing Strategist blends audience analysis, keyword intelligence, and human‑centered narratives. By focusing on intent‑driven communication, he ensures each piece of content contributes to consistent brand growth and retention.

Working in English, French, Italian, Spanish, Russian, and Chinese, Alex enables businesses to expand reach across global markets. His work encompasses brand development, web optimization, editorial planning, and quantitative analysis—building sustainable growth structures for both startups and enterprise‑level organizations.

Core Strategic Skills

• Developing integrated content marketing strategies for measurable growth.
• Conducting advanced audience and competitor research to shape brand messaging.
• Designing SEO‑driven content frameworks for blogs, landing pages, and social media.
• Overseeing keyword optimization and on‑page audit processes.
• Leading cross‑functional teams to align editorial, creative, and technical workflows.
• Tracking key performance indicators to refine strategy and maximize ROI.
• Fusing design systems, storytelling, and analytics into brand‑first user experiences.

Professional Experience

360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present — Designing complete marketing blueprints that connect B2B and B2C audiences through data analytics and content architecture. Alex consistently delivers European‑wide success stories, achieving 90% PPC cost reduction and setting benchmark SEO performance.

Marketing Manager | JJSmith | 2023 — Enhanced SEO and SEM frameworks, identified wasted ad budget, and improved content funnel efficiency through strategic keyword planning and creative communication refinement.

Digital Operations Manager | Unboxed 2022 (UK Government) — Coordinated high‑volume content operations and user experience improvements through cross‑department collaboration. Ensured digital consistency and measurable visitor growth during the nationwide event program.

Marketing Manager | Away Days | 2021 – 2022 — Executed an integrated marketing plan that multiplied weekly leads from 20 to 600 by combining audits, content strategies, and paid campaigns designed for high user conversion.

SEO Specialist | Dunster House | 2020 – 2021 — Directed organic growth programs that boosted essential pages to first‑page results. Managed and trained an international team in content quality assurance and keyword‑driven editing.

Additional projects include consulting for Oxfam, Work Pad, Promote.Barcelona, Cash Finance, Cardiff Jobs, and multiple digital agencies, consistently delivering story‑led editorial strategies that achieved first‑position search rankings and strengthened online impact.

Specialized Tools and Technical Expertise

Strategic Approach to Content Marketing

Alex’s methodology integrates research insights, storytelling frameworks, and continuous optimization. Each campaign begins with market and competitor analysis, followed by content mapping aligned to brand goals. As a Content Marketing Strategist, he transforms market data into scalable, creative solutions that drive measurable ROI while improving audience retention.

He builds data pipelines that monitor keyword performance, experience signals, and engagement metrics, ensuring strategies evolve with algorithm changes. By uniting SEO and behavioral science, his work focuses on producing long‑term brand equity rather than short‑term visibility.

Creative Philosophy

Alex views creativity as structure in motion. Every visual element, headline, and paragraph serves a defined purpose—delivering value to the reader while meeting business objectives. Merging analytical precision with human connection, his storytelling establishes emotional bridges between brand and audience that translate into measurable growth and loyalty.

This disciplined creativity extends to multimedia design. As a photographer and graphic artist, Alex crafts imagery that converges with copy intent—strengthening message clarity while maintaining search optimization best practices.

Team Leadership and Mentoring

Beyond strategic implementation, Alex is known for building and training teams capable of sustaining high‑performance standards. His mentorship spans SEO, content publishing, campaign alignment, and analytics interpretation. He cultivates proactive environments where teams transform strategic objectives into creative output with measurable success indicators.

He has guided specialists across agencies, public organizations, and brands, enabling each to understand the data behind creativity and the importance of clear communication in achieving corporate goals.

Cultural and Linguistic advantage

Multilingual fluency grants Alex a clear advantage in shaping truly global content. He leverages language diversity not just for translation but for cultural adaptation—aligning tone and messaging to local customer profiles. This ensures realistic positioning and authentic engagement across continents, driving both reach and resonance.

Vision as a Content Marketing Strategist

Alex Costin believes that modern marketing must integrate creativity and precision in equal measure. His vision as a Content Marketing Strategist is to help brands communicate meaningfully through strategic storytelling, using rich data and human emotion as pillars of sustained success. Every campaign he delivers targets authentic engagement, higher conversion rates, and lasting brand differentiation.

With an unmatched blend of innovation, technical knowledge, and artistry, Alex continues to set benchmarks in digital content creation and marketing leadership across industries and languages.