Content Marketing Manager

About the Content Marketing Manager

Alex stands out as a versatile Content Marketing Manager who understands how content drives brand visibility, trust, and conversions. He plans strategies that align SEO, design, analytics, and user experience to create multi‑channel narratives. Fluent in seven languages, he develops and oversees strategies tailored to global audiences, ensuring every campaign connects with its intended market while maintaining a consistent brand voice.

He has worked with brands across Europe and the UK to create optimized websites, lead generation funnels, and creative campaigns, producing growth and engagement that exceeded ROI targets. His cross-functional background enables him to work effectively with design, SEO, social media, advertising, and analytics teams, uniting technical expertise with storytelling excellence.

Core Competencies

• Developing and managing full‑funnel content strategies that drive measurable results.
• Coordinating editorial production while maintaining SEO optimization and brand tone.
• Leading multilingual marketing and localization efforts for global reach.
• Managing paid and organic strategies to maximize ROI and brand authority.
• Guiding internal teams through content planning, keyword research, and creative direction.
• Overseeing content calendars, CRM campaigns, and data visualization reporting.
• Building strong integration between digital marketing, content, and performance analysis.

Experience Highlights

TuneMyWebsite | 360° Digital Marketing Expert (2015 – Present) – Designing marketing plans rooted in research, competitor analysis, and performance reporting. Alex created high-quality content ecosystems and optimized websites that consistently achieved first-page search placements and up to 90% cut in advertising costs.

JJSmith | Marketing Manager (2023) – Implemented SEO and SEM strategies to rebuild brand identity, refine campaigns, and enhance quality traffic. His work exposed inefficiencies and optimized ad spend execution across digital platforms.

Unboxed 2022 | Digital Operations Manager (UK Government Event) – Managed team operations, analytics, and content flow across creative, photography, and social departments. Enhanced website experience and maintained brand consistency during a major public initiative.

Away Days | Marketing Manager (2021 – 2022) – Boosted lead generation by 30x through well‑executed SEO audits, Google Ads setup, and a fresh social content approach that increased organic reach dramatically.

Dunster House | SEO Specialist (2020 – 2021) – Designed content plans for organic growth, pushing important keywords to top positions. Remote‑trained a 7‑person team in applying content and technical SEO principles.

Previous roles include positions as Content Marketing director, SEO strategist, ecommerce lead, and trainer for organizations like Oxfam, Work Pad, Cash Finance, Promote.Barcelona, and Cardiff Jobs, where Alex consistently produced award-level content and expanded online presence through strategic publishing and storytelling.

Professional Skills

Creative Strategy Approach

Every campaign led by Alex Costin integrates strategy, creativity, and analysis. His process begins with market research and audience behavior evaluation, followed by value‑driven storytelling aligned with business objectives. This structured approach ensures all content pieces—website copy, social narratives, blogs, or video scripts—work collectively toward brand growth.

Alex uses analytical tools to monitor performance daily, providing actionable insights and refinements. Through intelligent segmentation and engagement mapping, he crafts conversion‑driven content journeys from awareness to retention, guaranteeing consistency across digital touchpoints.

Content Design and Optimization

Blending design thinking with editorial excellence, Alex ensures that visual and textual elements support search performance and user focus. From color psychology to typographic balance, each campaign asset is crafted for emotional resonance and maximum online visibility. This attention to detail in presentation and tone enables seamless synergy between brand personality, technical structure, and storytelling.

As a certified Google Ads Partner and experienced multimedia designer, he merges creative strength with measurable business impact. Every campaign uses SEO‑enhanced language, UX‑optimized layouts, and targeted delivery strategies to amplify reach and engagement.

Leadership and Mentorship

Throughout his career, Alex has guided teams to achieve high performance and independence in content and campaign management. His mentoring includes SEO, analytics, and editorial training for agencies and government organizations. He believes team empowerment is key to consistent content delivery and brand success in fast‑evolving markets.

By implementing workflow improvements and knowledge‑sharing systems, he ensures each collaborator develops creative confidence and strategic thinking, fostering innovation at every content production stage.

Multilingual Communication

Working across English, French, Italian, Spanish, Russian, Chinese, and German, Alex Costin crafts culturally adaptive campaigns that respect audience nuances. This multilingual advantage allows him to optimize brand communication for international markets, ensuring message clarity and emotional impact regardless of platform or region.

Vision as a Content Marketing Manager

Alex embraces a strategic yet creative philosophy—content must not only inform but also inspire action. He believes successful marketing lies in understanding behavioral intent and translating it into authentic engagement moments. Balancing creativity with precision, he transforms every campaign into measurable growth opportunities that redefine digital storytelling standards.