Commercial Marketing Manager
A commercially focused marketing manager with extensive international experience in planning, developing, and executing high-impact marketing campaigns that drive measurable business growth. Expert in aligning marketing strategies with sales objectives across digital, social, and traditional platforms to maximize profitability and brand value.
Strategic Commercial Marketing
As a commercial marketing manager, I bring together advanced data analytics, branding experience, and customer insights to create sustainable growth. My role focuses on redefining how brands connect with their audiences by linking creative campaigns to financial performance and measurable KPIs.
I plan and execute strategic marketing initiatives that increase leads, accelerate sales, and improve brand positioning across competitive markets. I combine digital advertising, SEO, content creation, and paid promotion to deliver a strong commercial impact that consistently exceeds ROI targets.
Results-Driven Campaign Leadership
Over 17 years in digital and commercial marketing roles have allowed me to design data-led campaigns that connect performance with profitability. My expertise includes managing multi-channel marketing automation, optimizing cost-per-click performance, and establishing long-term customer engagement strategies.
I lead campaigns across industries including technology, e-commerce, finance, and hospitality—delivering significant cost reductions and higher conversion rates while maintaining creative excellence and brand consistency throughout all client-facing materials.
Commercial Impact through Data
Data is the cornerstone of commercial marketing. I utilize real-time analytics and intelligent reporting to transform numbers into actionable insights that uncover market trends, pinpoint customer needs, and identify new revenue opportunities. My approach merges creative storytelling with analytical precision to measure true marketing effectiveness.
By developing performance dashboards using Google Marketing Platform and Adobe Experience Cloud, I make campaign tracking transparent, accessible, and easy to interpret, optimizing decision-making across departments and ensuring alignment with corporate sales goals.
My experience also includes building and mentoring internal marketing teams, enabling them to execute strategies autonomously using data-informed decisions and modern digital tools.
Cross-Market Business Optimization
A strong commercial marketing manager must understand both macro and microeconomics of a business. I combine global market evaluation with localized strategy execution to ensure a competitive advantage across English, French, Italian, Spanish, Russian, and Chinese-speaking markets.
I have successfully launched regional marketing plans that scale internationally, tailoring every message, channel, and conversion tactic to fit market-specific behaviors. This multilingual perspective allows me to identify untapped commercial potential while optimizing campaign relevance across borders.
Commercial Branding and Customer Insight
By studying consumer psychology and industry dynamics, I align branding efforts with commercial goals. My work bridges creative development and business strategy, ensuring every marketing asset supports revenue generation, brand loyalty, and market share expansion.
From website architecture to product photography, I ensure every visual and message enhances the perceived value of the brand. This holistic approach connects customer needs with sales performance, boosting brand perception and profitability simultaneously.
Efficient Execution and Team Management
My leadership philosophy focuses on efficiency, collaboration, and expertise transfer. I mentor junior marketers, ensuring consistency in execution and clarity in purpose across all marketing deliverables. Through strategic guidance and hands-on training, I help teams master campaigns that balance creativity with commercial awareness.
Throughout my career, I have restructured processes to reduce operational costs, implemented automation tools that improved workflow, and set up cross-departmental collaboration channels for improved data visibility and faster responses to market shifts.
My management approach ensures that commercial marketing activities maintain a clear focus—delivering both top-line growth and customer satisfaction through continuous optimization and innovation.
Core Competencies
- Strategic commercial marketing planning
- Revenue performance management
- SEO, SEM, and conversion optimization
- Cross-channel digital campaigns
- Brand growth and content strategy
- Team leadership and mentorship
- Market research and competitor analysis
Technology Expertise
- Google Marketing Platform
- Microsoft Advertising
- Adobe Experience Cloud
- Meta Business Suite and Analytics
- Drupal, Bootstrap, HTML, CSS
- Hootsuite, Buffer, and Email Tools
- Google Ads and Tag Manager
Delivering Commercial Innovation that Drives Measurable Growth
As a commercial marketing manager, I translate creativity into commercial performance. I focus on operational excellence, advanced analytics, and audience engagement to help brands dominate in their industries. Through innovative digital strategies and effective leadership, I enable organizations to transform performance data into sustainable business success.