Brand Management Professional
Strategic brand management professional uniting research, creative vision, and performance marketing to build memorable, profitable brands.
As a brand management professional with a strong background in digital marketing, website design, SEO, SEM, social media and content production, I focus on building brands that dominate their markets rather than simply competing in them. Years of experience planning and executing international campaigns in multiple languages support a global view of how brands should speak, act, and grow over time.
Brand building begins with understanding markets, customers, and competitors in depth. By combining unconventional research methods, SWOT analysis, and trend monitoring, I uncover unique positions that allow brands to stand out, claim authority, and convert attention into long‑term loyalty.
From visual identity and messaging to technical performance and analytics, my approach connects strategy and execution. The result is a coherent brand presence across websites, search engines, and social channels, aligned with clear business objectives and measurable return on investment.
Brand Management Focus Areas
Market & Customer Insight
Extensive experience as a market, customer and competitors research analyst, able to identify new opportunities, emerging behaviors, and unexplored niches. Findings are translated into clear brand strategies that guide positioning, messaging, and product or service focus.
Brand Positioning & Identity
Brand positioning is shaped through unique value propositions, category leadership, and a clear promise to the customer. Visual identity, tone of voice, and content direction are aligned so every touchpoint reinforces the same story and builds recognisable equity.
Performance‑Driven Strategy
Brand decisions are grounded in data, from detailed performance reports to campaign analytics. Daily monitoring of key metrics informs which channels to grow, which messages to refine, and how to allocate budgets so the brand scales while maintaining profitability.
Digital Brand Presence
Strong technical skills in website design, HTML, CSS, Drupal and Bootstrap ensure that brands are represented by fast, stable, and search‑engine‑friendly platforms. These “perfect websites” are crafted to outrank established names and offer superior user experiences.
SEO, SEM & Brand Visibility
Years as an SEO specialist and SEM manager provide the expertise to bring branded pages from lower search positions to leading spots, while reducing cost per click and improving ad quality. This combination boosts visibility, credibility, and direct response performance.
Content & Storytelling
Daily content creation for blogs, newsletters, leaflets and social channels builds distinctive brand voices. Stories are crafted to match audience expectations, carry brand values, and support both awareness and conversion‑focused campaigns across all stages of the funnel.
Brand‑Relevant Experience
360° Digital Marketing Expert – TuneMyWebsite
Designs complete brand ecosystems, from naming and visual identity to websites, SEO content, social media and paid campaigns. Consistently delivers websites that achieve top rankings, high landing page quality, and significantly reduced advertising costs across European markets.
World‑Class Performance Projects
Created brand platforms that outranked major reference sites and set new internal performance records, including achieving first‑position rankings in very short timeframes and unlocking rapid growth across multiple industries and territories.
Marketing Manager Roles
In several marketing manager positions, developed strategies, trained in‑house teams, and aligned campaigns with leadership goals. These roles involved repositioning brands, improving reputations, launching new offerings, and dramatically increasing lead generation and sales.
Digital Operations Leadership
As digital operations manager for a large national cultural project, coordinated content, social, creative, and photography teams to ensure the central brand experience remained consistent, accessible, and high‑quality throughout the initiative.
Growth Direction & Mentoring
Experience as a growth‑focused leader includes guiding junior staff, agency teams, and public‑sector groups in best practices for SEO, social media, advertising, and analytics. This ensures every team member protects and strengthens the brand while pursuing ambitious results.
Creative & Visual Brand Assets
Graphic Design
Professional experience as a photo editor and graphic designer informs brand visual systems, including logos, brochures, infographics, and campaign assets that align with positioning and enhance recognition in crowded markets.
Photography & Media
High‑quality still life, ecommerce, and studio photography is used to present products and experiences in ways that highlight benefits and convey brand personality, supporting both online and offline communications.
Social Brand Presence
Management of large social media networks and influencer collaborations allows brands to reach wide audiences quickly. Carefully planned campaigns enhance reputation, encourage community engagement, and reinforce core values.
Tools & Capabilities
Web & UX
HTML, CSS, Drupal, Bootstrap and landing page optimization for brand websites that are fast, intuitive, and aligned with user expectations and search engine requirements.
Analytics & Performance
Daily use of analytics and performance platforms to monitor KPIs, segment audiences, track attribution, and adjust brand campaigns for higher impact and efficiency.
Advertising Platforms
Expertise with major advertising ecosystems enables strategic media planning, bid optimization, and creative testing, ensuring that brand messages reach the right people at the right moment.
Content & Social Tools
Use of scheduling and publishing tools alongside creative suites streamlines brand communications, maintains consistency, and supports real‑time responses to audience feedback.
Education & Qualifications
Performance Platforms
Certifications in leading marketing and analytics suites ensure that brand decisions are supported by reliable data, accurate measurement frameworks, and advanced reporting workflows.
Digital Marketing Programs
Training across search, video, mobile, shopping, display and analytics contributes to an integrated view of how a brand should appear and perform across all major channels and touchpoints.
Academic Foundations
Studies in multimedia and foreign languages provide both technical understanding and cross‑cultural communication skills, valuable for brands operating in multiple countries and regions.
As a brand management professional, the goal is to unite strategy, creativity, technology, and data into one coherent system. Every campaign, asset, and interaction is designed to strengthen recognition, deepen trust, and turn brands into market leaders that deliver exceptional experiences and sustained growth.